Content Specialist

This role supports content development, including writing and graphic design to help create clear, compelling, and on-brand materials across digital and print channels. With an eye for design and clear messaging, the specialist will contribute to elevating Gillette Children’s presence across digital and print platforms, including social media.

The role partners with team members and internal stakeholders to develop written content, graphics, and templated creative assets. This dual responsibility requires strong writing fundamentals, attention to detail, visual communication skills, and the ability to create accessible, engaging content tailored by the audience.

This is a hybrid role with an expectation to work onsite in St. Paul, MN a minimum of two days per week. Tuesdays are required (subject to change based on department needs), with additional onsite presence as needed for the role. A few weekends per year are required to support Gillette Children’s events.

Compensation & Benefits

The annual salary range for this opportunity is $63,273/annually to $94,889/annually, with a median salary of $79,081/annually. Pay is dependent on several factors including relevant work experience and internal equity. Salary is just one component of the compensation package for employees. Gillette supports career progression and offers a competitive benefits package, including a retirement saving match, tuition and certification reimbursement, paid time off, and health and wellness benefits for .5 FTE and above.

Primary Job Responsibilities 

• Develop visual assets and written content
  
  
  
  • Write clear, concise, tailored content for channels including blogs, social posts, emails, digital campaigns, intranet pages, and print collateral.
  
  
  
  

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  • Conduct research to ensure content accuracy and relevance.
  
  
  
  

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  • Create graphics and other design assets that follow brand standards, applying visual identity guidelines.
  
  
  • Complete basic photo and video editing using mobile or desktop apps.
  
  
  • Collaborate with creative, digital, and communications team members to ensure consistency across channels.
  
  
  • Use key metrics and insights to support continuous improvement.
  
  
  • Organize, package, and project manage creative work completed by freelance designers or writers.
  
  
  • Collaborate with team members to ensure a consistent voice, tone, and visual style across all materials and platforms.
  
  
  
  

• Support content planning, optimization, maintenance, and adaptation processes
  
  
  
  • Understand how content connects across digital platforms including web, email, and social and adapt copy and design accordingly.
  
  
  • Systematize and maintain a comprehensive visual and written content inventory, ensuring materials are current, accurate and aligned with brand standards.
  
  
  • Understand and apply basic SEO and GEO principles when drafting and posting content.
  
  
  • Contribute ideas during brainstorms and participate in development of campaigns to serve organizational goals and priorities.
  
  
  
  

• Content creation for social media
  
  
  
  • In collaboration with team members and internal stakeholders, conceptualize and execute content creation projects for social channels including LinkedIn, Instagram, and Facebook.  
  
  
  • Produce and support the department’s online and social media channels with thoughtful, visually impactful content that strengthens engagement and brand awareness.
  
  
  • Provide proofreading and editing support.
  
  
  • Participate in brainstorming activities aimed at developing innovative materials
  
  
  
  

Qualifications

Required

• Bachelor’s degree (English, communications, marketing, graphic design, or related field)


• Minimum of 3 years' experience in content creation, writing, marketing, communications, or graphic design


• Strong writing, editing, and proofreading ability (appropriate tone/style, clear and concise, well organized, accurate)


• Proficiency in using design tools such as Canva and Photoshop


• Proficiency in creating and adapting content using AI tools

Knowledge, Skills and Abilities

• Ability to write for a variety of audiences including patients and families, employees, referring providers, and community stakeholders.


• Ability to create design assets such as social graphics, flyers, one-pagers, infographics, and blog imagery using established brand templates and guidelines.


• Ability to manage multiple projects with varying deadlines and respond to feedback quickly and professionally.


• Strong collaboration skills to work with internal clients, creative teammates, and subject matter experts.


• Must be able to interact with patients and families who are often in challenging healthcare scenarios.

Preferred

• Content development experience in health care or other highly regulated industries


• Photo and video shooting and editing experience

At Gillette Children’s, we foster a culture where every team member feels a sense of belonging and purpose. We are dedicated to building an environment where all feel welcomed, respected, and supported. Our values are embedded at the heart of our culture. We act first from love, embrace the bigger picture, and work side-by-side with our patients, families, and colleagues to help every child create their own story. Together, we work to ensure patients of all backgrounds and abilities reach their full potential.

Gillette Children's is an equal opportunity employer and will not discriminate against any employee or applicant for employment because of an individual's race, color, creed, sex, religion, national origin, age, disability, marital status, familial status, genetic information, status with regard to public assistance, sexual orientation or gender identity, military status or any other class protected by federal, state or local laws.

Gillette Children’s is a global beacon of care for patients with brain, bone and movement conditions that start in childhood. Our research, treatment and supportive technologies enable every child to lead a full life defined by their dreams, not their diagnoses.

To learn more about working at Gillette Children's, please visit https://www.gillettechildrens.org/careers.

Gillette Children's participates in the U.S. Department of Homeland Security (DHS) E-Verify program which is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. If E-Verify cannot confirm that you are authorized to work, Gillette will give you written instructions and an opportunity to contact DHS or the Social Security Administration (SSA) to resolve the issue before Gillette takes any further action. Please visit https://www.e-verify.gov/ for further details regarding e-verify.