Content Specialist

Content Specialist – Shape the Voice. Drive the Impact.

We are looking for a creative and data-driven Content Specialist to elevate and strengthen our multichannel marketing presence. This role blends strategy, storytelling, and performance analytics to build meaningful engagement across email marketing, web content, social media, and digital campaigns.

From email marketing and website optimization to social media and campaign execution, you’ll play a central role in amplifying our voice and strengthening our connection with key audiences.  

Position Responsibilities:

• Maintain and manage an editorial and content calendar to support campaigns, product launches,

and seasonal initiatives.

• Assist with campaign planning by aligning content deliverables across website, email, social, and

influencer channels.

• Write, edit, and proofread content to ensure accuracy, clarity, consistency, and adherence to brand

standards.

• Support SEO initiatives through keyword research, on-page optimization, and content updates.

• Coordinate content approvals and version control with marketing team.

• Manage digital assets, including images, videos, and documents, ensuring proper organization

and usage.

• Assist in reporting and documentation of content performance, campaign results, and insights.

• Ensure all published content complies with brand, legal, and regulatory requirements.

• Stay informed on digital marketing trends, platform updates, and content best practices.

Required Skills and Abilities:

• Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences

and platforms.

• Experience creating and managing content for websites, email marketing, and social media.

• Working knowledge of SEO best practices and content optimization.

• Familiarity with content management systems and website publishing workflows.

• Ability to analyze performance metrics and translate data into actionable insights.

• Strong organizational and project management skills with attention to detail.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

Work environment:

• Office (Erie or Union City) with flexibility for one remote work day per week as approved.

Occasional travel to events and international calls outside of standard hours may be required.

• Travel to company facilities in Erie and Union City, Pennsylvania is required as needed.

• Periodic onsite, weekend, or evening work as needed.

Required education and experience: 

Bachelor’s degree in marketing, graphic design, strategic communications, business, or a related field.

Preferred education and experience:

• 3+ years of experience in digital marketing, communications, brand management, or related fields.

• Experience with digital marketing campaigns that span multiple channels and target diverse

audiences.

• Strong background in customer engagement and retention strategies to foster community loyalty and

deepen relationships with key audiences.

• Familiarity with data analysis and experience in tracking and reporting campaign performance, with

the ability to adjust strategies based on insights. Google Analytics certification is preferred.