Content Specialist

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
 

Role Summary
The Content Specialist will support day-to-day content production for Busch Gardens and Water Country USA, capturing high-quality photo and video assets that power organic social, paid media, and broader marketing initiatives. This role is responsible for executing content at scale, supporting a growing demand for always-on creative across digital platforms.

Reporting to the Social & Content Manager, this role will focus on hands-on production, ensuring a consistent pipeline of engaging, performance-driven content aligned with brand strategy.

What you’ll do

• Own day-to-day photo and video production for social, paid media, and marketing campaigns
• Capture and produce content across the park including rides, festivals, animals, entertainment, and culinary
• Support paid social creative development, producing assets optimized for performance marketing (Meta, TikTok, YouTube)
• Support both planned shoots and agile/trend-based content capture alongside internal teams and external partners
• Occasionally appear in social content as a spokesperson for the park
• Assist in organizing and maintaining a content library and asset management system
• Edit short-form video and photo using Adobe Creative Suite
• Maintain and manage production equipment
• Ensure content aligns with brand standards while adapting to platform trends

What it takes to succeed

• Strong understanding of short-form content trends and platform best practices (IG, TikTok, FB, YouTube)
• Proficiency in video/photo editing software such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop), Canva, CapCut, DaVinci Resolve
• Strong storytelling and creative instincts
• Experience creating content for paid media or performance marketing is a major plus
• Highly organized, adaptable, and able to manage multiple priorities
• Comfortable working in a fast-paced, outdoor environment

The perks of the position: Ambassadors will enjoy a fun, fast-paced environment, and great teammates, as well as:

• FREE park admission
• Discounts on park admission tickets and passes for family and friends
• Park discounts on food, merchandise, etc.
• Scholarship opportunities
• Exclusive employee events and giveaways
   

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.