Content Strategist

Content Strategist

Textron Aviation has been inspiring the journey of flight for nine decades through the iconic and beloved Cessna and Beechcraft brands. We are passionate advocates of aviation, empowering people with the freedom of flight. As you join our legacy as a global leader in private aviation, you’ll have opportunities to try new fields, expand your skills and knowledge, stretch your abilities, and build your career. We provide a competitive and extensive total rewards package that includes pay and innovative benefits to support you and your family members – now and in the future, beginning day one. Your success is our success.

Description

JOB SUMMARY:

The Content Strategist will lead the development and execution of global content strategies and campaigns aimed at reaching targeted audiences. This role involves managing digital research, campaign planning, user journey mapping and content production. Also, the position requires executing cross-channel publication and distribution and leveraging content trends and data for impact.

This position will serve with a team of creative professionals responsible for representing Textron Aviation’s leadership position in the marketplace by helping shape the Company’s corporate narrative and global reputation to increase brand awareness and affinity with key target audiences including media, industry influencers, enthusiasts, customers, employees, elected officials, and public and private partners.

JOB RESPONSIBILITIES:

Content Strategy

Develop and execute a comprehensive digital content strategy to achieve specific business outcomes and reach targeted audiences

Leverage digital research, audience persona information and related information to strategize large scale content campaigns

Regularly analyze the big picture of content to identify deviation from, or areas for improvement in, content strategy

Create and oversee the editorial guidelines that ensure a consistent brand voice and accessible formats for the different types of content

Collect, analyze, and interpret qualitative and quantitative data to develop a thorough understanding of audience motivations, preferences and opinions, and use these to improve content strategy and channel usability

Channel Management

Lead user journey mapping for digital experiences to facilitate cross-channel user journeys

Keep abreast of channel trends to understand where audiences are most active and adapt strategy accordingly

Leverage all channels to build affinity for the company among stakeholders and audiences

Identify and monitor effective benchmarks for measuring the impact of digital channels and social media programs

Qualifications

EDUCATION/ EXPERIENCE:

Bachelor’s degree required in Communications, Journalism, Marketing, or related field

Minimum 5 years of media relations, marketing, strategic communications, or relative experience is required.

QUALIFICATIONS:

Relevant experience in strategic integrated communications and marketing

Excellent verbal communications skills

Ability to assimilate information from a variety of sources, analyze information, recommend and direct courses of action to be taken

Excellent project management skills to include organizing, planning and execution experience, including experience managing outside partners and vendors

Motivated, detail-oriented and self-directed to deliver high-quality results

Creativity, interpersonal savvy and the ability to manage diversity

Job is located in Wichita, Kansas

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Kansas Tax Credit:

Join Textron Aviation’s Kansas team and you may be eligible for a $5,000 state of Kansas Aviation tax credit for up to five years. Visit https://www.aircapitaloftheworld.com/taxcredits for more information on the tax credit.

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.

Recruiting Company: Textron Aviation
Primary Location: US-Kansas-Wichita
Job Function: Communications
Schedule: Full-time
Job Level: Individual Contributor
Job Type: Experienced
Shift: First Shift
Job Posting: 06/24/2024, 4:28:04 PM
Job Number: 324799