Content Strategy Manager

• Build and operate a clear, scalable, KPI -driven content engine informed by client and agency strategic goals, executed primarily across social media with extension into website, audio, and paid media.

• Support the VP, Strategy in owning the voice and narrative of MDG’s thought leadership and overall social media presence.

• Build and maintain integrated content calendars aligned with client priorities, product launches, and cultural moments.

• Leverage Canva (or other similar design tools) and a partnership with the internal Creative team (as needed) to create compelling, platform -native social media content.

• Curate content including articles, images, videos, and infographics to leverage across the social strategy.

• Copywriting including conversion -optimized content, social SEO copy, and ad copy that translates brand voice into platform -tailored work.

• Implement platform -specific best practices across Facebook, Instagram, X/Twitter, Snapchat, Pinterest, LinkedIn, TikTok, and YouTube.

• Community -building and moderation across client channels: answer comments, prompt engagement, escalate issues, and maintain community standards.

• Respond to and manage client reviews on channels such as Google, Yelp, and Facebook.

• Leverage AI tools to accelerate content creation, ideation, production, and deployment across MDG and client channels.

• Provide regular reporting on organic social KPIs, content ROI, and channel -specific performance; translate data into actionable recommendations.

• Utilize social media management and analytics platforms (e.g., Hootsuite, Sprout Social, Sprinklr).

• Stay current on social media trends, platform updates, and AI -enabled media; bring timely recommendations to clients and internal teams.

• Lead UGC -style short -form video production end -to -end (concept, scripting, filming, editing, and publishing) optimized for TikTok, Instagram Reels, YouTube Shorts, and other video -forward platforms.

• Build and execute an influencer and podcast partnership strategy across micro, mid -tier, and macro creators, including sourcing, vetting, outreach, briefing, contracting, and rights management.

• Develop and maintain long -term relationships with key bloggers, creators, podcast hosts, and influencers in client industries.

• Oversee creator production to ensure deliverables meet creative standards, brand voice, and timelines.

• Source and operationalize AI -assisted production tools that expand what one person (and one team) can ship.

• Be the driving force behind how the MDG brand shows up in web, social, and audio channels.

• Partner with subject matter experts and the executive team to develop relevant, timely, and insightful content that establishes MDG’s point of view.

• Define and maintain a consistent brand voice and editorial standard across all MDG -owned channels.

• Build and run the editorial calendar that translates leadership perspective and agency capability into a steady drumbeat of thought leadership content.

• Oversee use and management of AI tools to generate, and in some cases deploy, content on behalf of MDG and client engagements.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field or equivalent combination of education and experience.

• 3–5 years of hands -on experience in social media strategy, content marketing, community management, and/or creator/influencer partnerships.

• Hands -on experience producing UGC -style video from concept through edit.

• Agency experience strongly preferred.

• Exceptional copywriting and storytelling ability across short - and long -form formats.

• Strong video production skills including filming, editing, and publishing UGC -style and branded short -form content.

• Deep knowledge of major social platforms: Instagram, TikTok, LinkedIn, Facebook, X/Twitter, YouTube, Pinterest, and Snapchat.

• Fluency in social analytics and reporting; ability to translate data into strategic decisions.

• Proficiency with SMMS tools such as Hootsuite, Sprinklr, Falcon.io, or Sprout Social.

• Outstanding organizational skills; ability to manage multiple clients and campaigns simultaneously.

• Excellent written and verbal communication; able to adapt voice and tone for diverse audiences.

• Demonstrated experience leveraging AI tools to accelerate content creation, ideation, production, and deployment.

• Experience with ElevenLabs, HeyGen, NanoBanana, Canva, Figma, and Claude is preferred.

Benefits