Copywriter

At Weezie, we make towels and robes worth celebrating, and we are on a mission to bring delight to life’s everyday moments. As a rapidly growing luxury home brand, we are building a high-performing team to help us scale from a beloved direct-to-consumer startup into a household name. We’re looking for a Performance Copywriter to bring Weezie’s brand voice to life across every touchpoint - creating conversion-driven copy that powers product launches, promotions, onsite experiences, and more. By blending brand storytelling with the latest Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) best practices, you will create high-impact messaging that drives engagement, boosts conversion, and elevates the customer journey from inbox to checkout.

Reporting to our Senior Brand Marketing Manager, this is a high-impact role that partners closely with our Brand Marketing and Web teams to ensure messaging comes to life across every channel, with a strong focus on the digital experience.

What You’ll Do

• Write and refine compelling copy for marketing campaigns, email, SMS, paid social, blog, out-of-home marketing, and all site touchpoints - homepage, product descriptions, collection pages, and more - that inspires action and aligns with performance goals.
• Translate business and creative briefs into clear, engaging and brand-forward messaging tailored to different audiences and channels.
• Collaborate with cross-functional teams to ensure copy aligns with creative direction, channel strategy, and performance goals. 
• Maintain and evolve Weezie’s brand voice across all touchpoints by balancing product storytelling and campaign concepts with the conversion-focused copy that drives email, SMS, paid media, and site performance.
• Stay current on evolving SEO and GEO trends and apply them to copy that supports search performance and generative AI surfacing.
• Using GEO insights, identify thematic content gaps on site and propose strategic site and blog copy to fill those gaps.
• At the direction of the VP of Brand and Sr. Brand Marketing Manager, execute on editorial and campaign-focused blog content to support Weezie’s editorial footprint.
• Partner closely with marketing to test and iterate on messaging that performs.
• Self-edit with precision, balancing creativity with clarity, and respond thoughtfully to feedback in fast-paced review cycles.

Who You Are

• 3 to 5 years of professional copywriting experience in the e-commerce space with a strong understanding of conversion principles and digital best practices.
• A strategic and creative storyteller with a passion for merging creativity and conversion.
• Comfortable switching between high-level campaign messaging and detail-oriented copy that drives conversion at the product level, spanning everything from headlines and taglines to long-form storytelling.
• Highly collaborative, with the ability to balance brand tone, creative direction, and marketing objectives simultaneously.
• Excellent communication, editing, and time management skills.

What You Can Expect

• Hybrid work environment: You will work from our Westside Provisions District corporate office Tuesday to Thursday, and will have periodic visits to our fulfillment center in Austell
• A team that works hard but knows how to #enjoythestay
• Unlimited PTO plus remote work during July 4th week and an office closure the week after Christmas
• Summer Fridays with a 1 pm close during the summer
• Anniversary gifts, including a $3,000 travel credit after 3 years of service and a 5-week paid sabbatical after 5 years of service
• Medical, Dental, and Vision insurance
• 401(k) plan
• Generous Weezie product gift and discount for yourself, friends, and family
• Paid Parental Leave

Weezie is an Equal Opportunity Employer that participates in E-Verify. Offers of employment are conditioned upon successfully passing a background screening.