Copywriter

Summary / Objective

The  Copywriter is responsible for developing concept-driven, strategic, and persuasive messaging across digital and traditional channels, including social media, content, print, broadcast, CRM, and integrated campaigns.

This role goes beyond execution to connect ideas across platforms, ensuring consistency, relevance, and impact throughout the full customer journey. The Copywriter collaborates closely with Creative, Strategy, Media, and Account teams to deliver holistic campaign ideas that drive engagement, brand growth, and business results.

Essential Duties & Responsibilities

Reasonable accommodations may be made to enable employees with disabilities to perform essential functions.

Creative & Campaign Development

• Develop integrated campaign concepts that live across digital, social, print, OOH, CRM, and broadcast.


• Craft compelling copy tailored to each platform, ensuring tone, format, and messaging are optimized per channel.


• Translate strategy into big ideas and executions that connect across the full ecosystem.


• Partner with Art Directors to build cohesive 360° creative solutions.


• Ensure brand voice consistency across all touchpoints.

Digital & Content Focus

• Create copy for social media (organic & paid), digital campaigns, websites, email/CRM, and content ecosystems.


• Adapt messaging for performance-driven channels, understanding audience behavior, formats, and KPIs.


• Collaborate with Media and Strategy to align messaging with targeting, funnels, and user journeys.


• Stay current on platform trends, formats, and digital innovation to continuously evolve content.

Collaboration & Execution

• Work closely with Creative, Account, Strategy, Media, and Production teams to deliver integrated solutions.


• Participate in briefing, concept development, presentations, and revisions.


• Take work from concept through execution, ensuring quality, clarity, and strategic alignment.


• Contribute to new business pitches and agency initiatives.

Strategic Thinking

• Contribute ideas that solve business problems, not just creative outputs.


• Understand client objectives and translate them into effective communication strategies.


• Support development of award-worthy, culturally relevant ideas.

Quality & Innovation

• Ensure all copy meets high standards of grammar, clarity, and persuasion.


• Maintain awareness of industry trends, culture, and emerging technologies.


• Continuously push for innovation in storytelling and content formats.

Key Tasks

• Develop concepts, scripts, copy decks, and storytelling frameworks for integrated campaigns.


• Write across formats: headlines, long copy, social captions, scripts, emails, landing pages, and content pieces.


• Collaborate in internal reviews and refine work based on feedback.


• Present ideas clearly and confidently when needed.


• Work with Production and Studio to ensure proper execution of assets.


• Maintain organization and version control of copy and deliverables.


• Provide updates and collaborate with Traffic on timelines and deliverables.


• Participate in team meetings and contribute to a strong creative culture.

Supervisory Responsibility

• No direct reports, but acts as a mentor and collaborator within the creative team.

Job Competencies

• Integrated Thinking (360° mindset across channels)


• Creativity & Concept Development


• Digital & Platform Awareness


• Strategic Thinking


• Collaboration & Teamwork


• Attention to Detail


• Adaptability & Agility

Core Competencies

• Creativity – Ideas that transform


• Knowledge – Insight-driven thinking


• Teamwork – Stronger together


• Accountability – Ownership of work


• Service – Commitment to clients


• Innovation – Forward-thinking mindset

Preferred Education & Experience

• Bachelor’s degree in Advertising, Communications, Creative Writing, or related field.


• 2–4+ years of experience in an agency environment, with exposure to both digital and traditional campaigns.


• Proven experience creating integrated campaigns and social/digital content.

Knowledge & Critical Skills

• Strong portfolio demonstrating integrated thinking across channels.


• Excellent writing skills across formats and tones.


• Understanding of digital platforms, content ecosystems, and performance marketing basics.


• Ability to think conceptually and execute tactically.


• Strong presentation and communication skills.


• Ability to manage multiple projects in a fast-paced environment.