Copywriter II

Eligible candidates for this hybrid role will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office.

About Us

Quality Bicycle Products is a certified B Corporation in the business of bikes. We create and manage a portfolio of award-winning owned brands and distribute many of the top names in the cycling industry, in service to growing bike-kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, and Taiwan, we support a global network of more than 5,000 independent retailers and 450+ suppliers.

Founded in 1981, Q is a values-driven company committed to making a positive impact on our industry and communities. Our employees are central to our success, and we strive to provide a fulfilling, inclusive workplace that values creativity, collaboration, innovation, and healthy lifestyles—along with flexible schedules, wellness programs, product discounts, and more.

What Role Is Accountable For

The Copywriter II supports Quality Bicycle Products (Q), our owned brands, and select exclusive brands by independently authoring high-quality written and verbal content and contributing meaningfully to creative concept development. Fully proficient in their craft, they apply strong editorial judgment, adapt seamlessly across brand voices, and help elevate the quality and consistency of work across projects. The Copywriter II also contributes to improving creative processes and supports the growth of the team through collaboration and feedback.

Organizational/Reporting Structure

Q Copywriters are part of the Q Marketing organization and report to one of the Creative Directors. Reporting relationships will vary based on the needs of the organization, the development opportunities of the individual, and long-term assignments

Scope

Scope of work may include, but is not limited to: advertising, brand and product info and development, blog content, editorial, packaging, press releases, proofreading, social content, video scripts, corporate communications, speech writing, and more. This individual will be responsible for projects that are small to large size and may be included in some strategic planning.

Copywriters are expected to be generalists, but may develop specialized skills in one or more areas, such as E-commerce, PR, social, or other based on the needs of the business

• Concept and create emotionally compelling and grammatically correct long-form narrative communication.


• Concept and create short form headlines, tag lines, and calls to action that influence, engage, inspire and inform.


• Understand the product and audience deeply, apply insights to shape messaging, and identify gaps or opportunities that improve clarity and effectiveness.


• Be a strong, valuable partner during the creative concepting process for copy, video and visuals.


• Apply and help reinforce brand voices and editorial standards across multiple brands, using judgment to ensure clarity, consistency, and quality.


• Help lead discussions regarding brand positioning and development, and provide value in those discussions.


• Effectively present with persuasion and enthusiasm to sell ideas.


• Proactively identify challenges and develop creative solutions that improve outcomes, workflows, or creative effectiveness.


• Be a trusted advisor to others in the area of copywriting, including marketing, creative staff and other internal customers.


• Use AI as a supportive tool—not a source of finished copy—with strong editorial judgment, modeling responsible use, protecting privacy and confidential inputs, and ensuring all work is human-led, accurate, and aligned with brand standards.


• Support and mentor Copywriter 1 team member(s) through feedback, example, and collaboration to strengthen craft and consistency.


• Other tasks and responsibilities as assigned.

Required Qualifications

• Must have a portfolio of copywriting work, and include a short written statement with application. See below for details.


• Excellent verbal and written communication skills including strong eye for grammar, proofreading and creative writing.


• 3+ years of technical and creative writing experience in a client/agency/marketing setting


• Have a working understanding of web copy, email, social captions, short-form ads, SEO, product descriptions, and basic long-form content.


• Able to adopt an existing brand voice and tone, and maintain consistency across channels, for multiple brands.


• Ability to efficiently handle and meet deadlines on multiple projects across multiple teams simultaneously.


• Able to excel in a self-directed environment and to drive self-learning


• Able to create and maintain interpersonal relationships and follow through on commitments


• Willing to receive and act upon feedback from others with ease, and to provide both positive and constructive feedback to others


• Able to track revisions and keep files organized.


• Able to proof and edit in accordance with our chosen style guide


• Be a great teammate; embrace and advance the team mission

Preferred Qualifications

• A passion for bicycles, and/or understanding of cycling culture and industry is a plus.


• Ability to give constructive and helpful feedback to those in the marketing and brand departments that results in a stronger creative outcome and better processes.

Other Related Criteria

• Physical Requirements: Ability to perform work on a phone and computer extensively.

• This position is a hybrid role, in the Bloomington MN area. Working from home is acceptable much of the time, but we’re looking for someone who is interested in coming into the office on a semi-regular basis.
  
  

Model Q Core Values

•  Act with integrity


•  Be a true partner


•  Create something special


•  Deliver greatness


•  Keep the customer first

Believe in and serve as a role model Q’s DEI mission by creating a work environment where everyone has respect, space, a voice, and can thrive.

Supplemental Application Materials

To be considered for this job, candidates must include a short written statement and link to their portfolio. The statement should tell us why you’re interested in this role and how your experience has prepared you to succeed as a copywriter at Quality Bicycle Products. The portfolio should include professional real-world projects you’ve worked on.

Quality Bicycle Products is proud to be a certified B-Corp and an Equal Opportunity Employer. We welcome talent from all backgrounds and encourage employees to bring their authentic selves to work. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy or related conditions), sexual orientation, gender identity or expression, age, disability, veteran status, genetic information, political affiliation, or any other protected characteristic.