Copywriter (UK English)

At Benrey, we are dedicated to elevating brands’ online presence and captivating audiences through innovative digital strategies. As a team of forward-thinkers and creative problem-solvers, we specialize in crafting unforgettable customer experiences across all digital platforms. From executing cutting-edge SEO, PPC, Link-Building, In-App, DSP, and social media campaigns to designing fantastic, user-friendly apps & websites, we cover every aspect of digital marketing with precision and expertise.

Our comprehensive B2B solutions cater to businesses of all sizes, providing expert consultancy and cutting-edge analytics to drive meaningful engagement and measurable results. With a passion for delivering unparalleled customer satisfaction, we strive to exceed expectations and empower our clients to thrive in the digital landscape.

Role Summary:

We’re looking for an Editorial Copywriter to join our growing content team. You’ll write and edit high-quality content that helps users understand products and services, compare options, and make better decisions. You should be able to write in clear international English and adapt tone for UK-focused pages when needed. You’ll work with structured templates and follow strong editorial standards, with SEO best practices in mind (structure, intent, internal linking, on-page optimisation). iGaming experience is a plus, but not required.

Key Responsibilities:

• Write clear, engaging copy for reviews, listicles, guides, and website pages


• Adapt tone for different markets (UK and international English) while keeping one consistent brand voice


• Write with SEO best practices: search intent alignment, headings, internal linking, and on-page optimisation


• Summarise and explain key terms and policies in plain language


• Follow structured templates and editorial guidelines to keep content consistent


• Edit and improve content for clarity, tone, readability, and SEO performance


• Work closely with editors and designers to match content to page layouts


• Ensure all content aligns with legal, brand, and PR guidelines


• Refresh and update content when information changes


• Maintain high standards for accuracy, balance, and transparency

Your Skills and Competences:

If you don’t tick every single box below but you’re motivated, dedicated, and passionate about learning new skills, we still want to hear from you. What matters most is your drive to grow and your commitment to creating content that makes an impact.

• Native-level (or near-native) English writing and editing


• Strong writing portfolio (reviews, comparison content, consumer guides, or similar)


• Solid SEO fundamentals: understanding intent, structuring pages, using headings correctly, and supporting internal linking


• Excellent sense of tone, clarity, and structure


• Detail-oriented and careful with facts, wording, and claims


• Comfortable working independently and hitting deadlines


• Confident editor: able to improve drafts quickly and consistently

Nice to have:

• iGaming writing experience (online casinos, sportsbooks, or related content)


• Experience writing for regulated or compliance-sensitive industries


• Familiarity with CMS tools and editorial workflows


• Hands-on experience with SEO tools (GA, GSC, Ahrefs, Semrush)
  

We Offer:

• Flexible working hours

• 3 days of paid sick leave per year without a medical certificate and paid annual leaves

• Stebby wellness platform

• Private medical insurance (100% coverage)

• Reserved parking slot

• Amicable work environment and supportive team members

• Opportunities for professional development and career growth

• Office-based role in our vibrant Tallinn HQ

Hiring Stages:

• Introductory call


• Assignment


• Hiring manager round