Corporate Marketing & Media Manager

Dynasty Financial Partners, a leading advocate in the wealth management industry for independent financial advisors, is looking for a passionate and self-driven Marketing professional with 5-8 years of experience to join our Corporate Marketing team. Headquartered in St. Petersburg, FL, our mission is to help our network of advisors achieve their entrepreneurial dreams of building a more successful enterprise defined by their ability to deliver high-quality, customized financial advice to their clients. Learn more at Dynastyfp.com. As a member of the corporate marketing team, you will spearhead the development and execution of comprehensive marketing brand amplification and lead generation strategies encompassing owned, earned, and paid media channels. The primary responsibility of this role will be to significantly enhance the visibility of our brand positioning, value proposition, Dynasty team, and range of services, with an emphasis on leveraging social media platforms, earned media and search amongst other channels to propel the ongoing success of the Dynasty brand. The ideal candidate should have strong media planning and optimization, social media, SEO and SEM, design, and email marketing skills, as well as pride of ownership for their work.

ROLE RESPONSIBILITIES TO INCLUDE BUT ARE NOT LIMITED TO:
Brand Strategy: Develop and implement extensive B2B and B2C sales cycle initiatives and strategies to increase the visibility and recognition of Dynasty's brand, team, technology, products, and services.
Social Media Management: Manage and have strong passion for social media channels, including content creation, posting schedules, community engagement, and performance tracking and optimization, to grow Dynasty's social presence and drive engagement.
Paid Media: Strategically plan and implement targeted multichannel advertising campaigns, primarily leveraging digital platforms, such as social media, display ads and search engine marketing, Additionally, conduct experimentation with direct response channels including direct mail, video, conferences, and more to optimize lead conversion.
Content: Create and manage content across various channels, including social media, website, blogs, email newsletters, and other digital platforms, to effectively communicate our brand's message and values.
Internal Marketing: Collaborate with cross-functional teams, including marketing, public relations, business development, Dynasty Connect and Dynasty Investment Bank to ensure alignment of brand messaging and consistency across all touchpoints.
Innovation and Competitive Analysis: Stay informed about industry trends and the impact of AI on brand amplification, competitor activities, and emerging technologies to proactively adjust brand amplification strategies and maintain a competitive edge.

Requirements

Successful Candidates will have:
Bachelor's degree in marketing, communications, or related field
5-8 years of experience in brand marketing, media planning or marketing/media agency
This role is an in-office position in downtown St. Petersburg, Florida
Willingness to work flexible hours, including occasional nights and weekends, to monitor and engage with social media communities in real-time and capitalize on peak engagement periods
Experience managing social media - editorial calendar, content creation, image design and analytics
Knowledge of social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter (X) Ads) and experience in creating and managing paid social campaigns to amplify brand reach and engagement
Proven track record of generating creative ideas and campaigns that drive engagement, increase followership, and enhance brand visibility on paid, owned and earned channels
Familiarity with various marketing technology platforms, including Sprout Social, Monday.com, LinkedIn, Canva, Adobe Creative Suite, Microsoft Office, Salesforce, Unbounce, etc.
Ability to thrive in a fast-paced, constantly evolving environment, stay updated on the latest social media trends and best practices, and quickly adapt strategies to leverage new opportunities
Excellent written and verbal communication skills with the ability to craft compelling messaging, interact effectively with followers, and collaborate with cross-functional teams
Excellent project management, time management, and problem-solving skills

DYNASTY OVERVIEW:

Dynasty Financial Partners is a leading WealthTech platform and the industry advocate for independent financial advisors helping them succeed through powering the future of wealth management. Our mission is to help advisors achieve their entrepreneurial dream of building a more successful enterprise defined by their ability to deliver high-quality, customized financial advice to their clients.

Now in our 14th year, Dynasty offers independent wealth management firms integrated middle and back-office solutions and differentiated services ranging from transition support, practice management, integrated technology and CRM, finance, investments and operations, marketing, compliance, practice management, M&A, and capital strategies. Dynasty has established offices in St. Petersburg (Headquarters), New York City, and Chicago. Learn more at www.dynastyfp.com.

BENEFITS
Health Insurance
Dental insurance
Vision insurance
Retirement plan 401(k)
401(k) matching
Paid Time Off
FSA/HSA benefits plans
Disability benefits
Voluntary Life Insurance
Basic Life Insurance

EQUAL EMPLOYMENT OPPORTUNITY Dynasty Financial Partners is committed to providing equal employment opportunities and ensuring that all employment-related decisions are made without regard to race, color, sex, age, national origin, religion, physical or mental disability (unrelated to the ability to perform job duties) veteran status, or any other protected status under applicable law.
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