Corporate Marketing Strategy Associate

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Associate, Stores & Corporate Marketing Strategy will be instrumental in developing and executing marketing campaigns that enhance the Macy’s brand experience across all stores. This role requires a strategic thinker with a deep understanding of consumer behavior and a passion for creating compelling brand stories.   You will partner closely with cross-functional teams to develop and execute localized marketing strategies that drive sales, build customer loyalty, and achieve Macy’s overall business goals.

What You Will Do

• Develop and execute Marketing Plans to support Macy’s Stores priorities that align with seasonal sales goals and brand objectives.


• Cultivate strong relationships with store partners across the country, understanding their business needs and collaborate to develop geographically relevant messaging ensuring brand stories resonate with consumers and drive business growth.


• Partner with customer team on the market and competitor landscape for shifts, trends, and insights that inform marketing plans.


• Contribute to tourism initiatives providing research and outreach along with execution to deliver traffic  supporting local and international tourism.


• Lead the planning and execution of marketing tactical support, including:
  
  
  
  • Collaborate with store partners on all information needed for creative style-outs and presentations including messaging priorities.
  
  
  • Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
  
  
  • Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
  
  


• Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.


• Support marketing a variety of instore initiatives including seasonal (ie Holiday), Backstage and events 


• Act as integrated marketing to develop cohesive plans representing paid and owned channels

Skills You Will Need

Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them. 

Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.

Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.

Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.

Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.

End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.

Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.

Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

Who You Are

• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. 

Some additional benefits we offer include:

• Merchandise discounts


• Performance-based incentives


• Annual merit review


• Employee Assistance Program with mental health counseling and legal/financial advice


• Tuition reimbursement

Access the full menu of benefits offerings here. 

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. 

Join us and help write the next chapter in our story - apply today! 

This job description is not all-inclusive. Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. 

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