Corporate Sponsorship Manager

About the role

The Corporate Sponsorship Manager is responsible for developing, managing, and growing strategic sponsorship partnerships that elevate brand visibility, drive revenue, and deepen engagement—particularly within the automotive ecosystem. This role blends traditional corporate sponsorship expertise with a strong enthusiasm for automotive culture, motorsports, mobility innovation, and car-centric communities.

The ideal candidate is a relationship-driven marketer who understands how brands and automotive audiences connect, and who can translate passion into measurable business outcomes.

What you'll do

Sponsorship Strategy & Development

• Identify, pitch, and secure new corporate sponsorship opportunities aligned with marketing and business objectives
• Develop sponsorship strategies targeting automotive brands, suppliers, OEMs, aftermarket partners, motorsports organizations, and mobility innovators
• Create compelling sponsorship proposals, decks, and activation concepts
  
  
  

Partner Relationship Management

• Serve as the primary point of contact for sponsorship partners from onboarding through renewal
• Maintain strong, long-term relationships with corporate sponsors through proactive communication and value delivery
• Negotiate sponsorship terms, contracts, renewals, and upsell opportunities
  
  
  

Activation & Campaign Execution

• Collaborate with internal marketing, events, digital, and content teams to ideate and activate sponsorships across campaigns, events, and platforms
• Ensure sponsor deliverables are met or exceeded, including branding, content integration, experiential activations, and reporting
• Support on-site sponsorship activations at events, trade shows, races, launches, or experiential activations (as applicable)
  
  
  

Automotive Market Insight

• Stay current on automotive trends, motorsports, vehicle technology, EVs, aftermarket developments, and enthusiast culture
• Leverage automotive knowledge to ideate authentic, audience-relevant sponsorship activations
• Act as an internal subject-matter contributor on automotive-related partnerships
  
  
  

Measurement & Reporting

• Track sponsorship performance against KPIs such as brand exposure, engagement, lead generation, and ROI
• Prepare post-campaign and quarterly reports for internal stakeholders and sponsors
• Use insights to refine future sponsorship strategies
  
  

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–6+ years of experience in sponsorships, partnerships, brand marketing, or business development
• Proven experience managing corporate sponsorships or strategic brand partnerships
• Strong negotiation, presentation, and relationship-management skills
• Passion for the automotive industry, motorsports, or car culture

Preferred

• Experience working with automotive brands, agencies, events, or motorsports organizations
• Familiarity with experiential marketing and live events

• Ability to interpret sponsorship metrics and ROI data
• Experience collaborating cross-functionally in fast-paced marketing environment

Skill and Competencies

• Strategic thinker with strong commercial instincts
• Excellent written and verbal communication skills
• Creative mindset with the ability to translate brand goals into compelling sponsorship activations
• Highly organized with strong project management skills
• Comfortable engaging with senior-level partners and executives
• Genuine automotive enthusiasm—whether through professional experience, personal interest, or hands-on involvement