Creater Partnership Specialist

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About the role:

As a Creator Partnerships Specialist at Later, you’ll be responsible for identifying, sourcing, and converting high-value creators into our VIP program. You’ll own the entire top-of-funnel process—from research and outreach to qualification and handoff—directly fueling the growth of our VIP tiers. This role blends platform expertise, creative outreach, and data-driven strategies to build a scalable creator pipeline. Your success directly drives VIP program growth and lays the foundation for long-term creator relationships.

What you’ll do:

Strategy

• Build and refine sourcing methodologies to uncover untapped creator verticals.


• Assess creators for fit within VIP Standard vs. VIP Whale tiers.


• Apply a data-driven approach to qualify and prioritize high-value creator opportunities.

Technical / Execution

• Discover and source creators across Instagram, TikTok, YouTube, and Pinterest using advanced search techniques and third-party tools.


• Build detailed creator profiles including audience demographics, engagement rates, partnerships, and content scoring.


• Maintain accurate prospect data in Mavely’s CRM, tracking engagement history and qualification status.


• Execute multi-touch outreach campaigns across email, DM, and social platforms.


• Craft personalized messaging tailored to each creator’s content and audience.


• A/B test outreach templates, timing, and channels to optimize conversions.


• Manage objection handling and qualification conversations to surface VIP-ready prospects.


• Leverage Later Influence, Campaigns CRM, and Salesforce to identify brand partnership opportunities for creators.


• Collaborate with Creator Partnerships Manager to structure guaranteed campaign offerings during sales conversations.


• Monitor campaign inventory to inform deal negotiations in real time.

Team / Collaboration

• Partner with the Activation team on referral programs, events, and community initiatives that expand sourcing channels.


• Collaborate with cross-functional teams (Sales, Campaigns, Creator Success) to align pipeline development with program growth.

Leadership

• Contribute to developing scalable outreach and sourcing frameworks for the broader team.


• Mentor peers on sourcing techniques and outreach strategies.

Research / Best Practices

• Track platform and industry trends to refine creator targeting strategies.


• Innovate “outside the box” outreach tactics that generate program awareness.


• Share learnings and insights with cross-functional partners to strengthen overall program strategy.

What success looks like:

• A steady pipeline of qualified VIP creator prospects with high conversion rates.


• Expanded awareness and engagement in the VIP program through innovative sourcing and outreach.


• Well-maintained, accurate creator data that supports efficient decision-making and deal structuring.


• Trusted collaboration with internal teams, ensuring alignment on creator opportunities and partnerships.


• Direct contribution to VIP program growth and long-term creator success.

What you bring:

• 3–5 years of experience in influencer marketing, creator partnerships, or performance-based growth.


• Demonstrated success in sourcing and outreaching high-performing creators.


• Proven ability to build funnels or programs that accelerate onboarding and drive measurable results.


• Strong analytical skills with experience using data to optimize outreach and conversion strategies.


• Track record of identifying cross-functional opportunities that improve partnership outcomes.


• Passion for helping creators thrive in a performance-driven environment.

How you work:

• Driven by Impact: You prioritize high-value work, deliver measurable results, and adapt quickly while keeping outcomes clear.


• Strategic & Customer-Centric: You connect decisions to long-term growth and build trust with creators through proactive insights.


• Curious & Growth-Oriented: You seek knowledge, experiment with new approaches, and apply learnings to improve outcomes.


• Collaborative & Resilient: You thrive in change, work seamlessly across teams, and maintain a positive, solution-focused mindset.


• Accountable & Honest: You own your outcomes, use feedback to grow, and hold yourself and others to a high bar.


• Emotionally Intelligent: You build trust through empathy and collaboration, encouraging growth and fostering strong relationships.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage trusted third-party benchmarks to ensure competitive and fair pay based on function, level, location, and scope. We review compensation bi-annually, factoring in both performance and market dynamics.

Our salaries are benchmarked against Total Cash Compensation for the geographic location of the posting. For this role, compensation is structured as On Target Earnings (OTE = base + commission/variable).

Additionally, all permanent team members are eligible to participate in benefits plans as part of their overall compensation package.

Salary range

 (OTE): $100,000 USD (Base: $85,000 + Variable)

#LI-Hybrid

Where we work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.