Creative & Social Strategy Manager

Job Summary:

Title: Creative & Social Strategy Manager

Location:  New York, NY (On-Site, 5 days a week in office)

The Role:

Roc Nation is looking for a Brand Manager of Paper Planes and the Roc Nation creative department to develop a multi-channel social strategy for maximum views, impact, and growth. The multi-talented Brand Manager will lead the charge in shaping, producing, and creating dynamic content that elevates our brand and connects with our audience across digital, physical, and cultural spaces. This role blends strategy, creative, and execution – you’ll act as a content producer, brand-strategist, and occasional on-camera talent while spearheading collaborative partnerships that drive traffic and growth to our channels.

This is a high-visibility, high-impact role that requires deep cultural fluency, a sharp eye for brand identity, and the ability to take campaigns from concept to execution with authenticity.

Responsibilities:

Content Strategy & Ideation

• Develop tailored content strategies for each brand and campaign across digital, social, and video for all brand channels

• Translate brand and campaign goals into compelling creative ideas that perform across platforms

• Stay ahead of trends, audience behavior and platform best practices to inform strategy, using data-informed social strategies beyond aesthetic posting

• Create structured launch rollouts and strategically plan content for in-between campaigns

• Develop and manage a monthly content calendar aligned with product drops and campaigns

• Help build and execute a clear TikTok growth strategy

Creative Development & Production

• Direct and guide short-form storytelling content that aligns with our brands narratives

• Lead creative development including concepting, scripting, and storyboarding for branded content

• Self-shoot and edit as well as collaborate with content production, design, and marketing teams to produce high-impact visual content

• Create content specific to each social channel

• Lead weekly community engagement efforts (stories, polls, interactive content, etc.)

Brand Partnerships & Collaborations

• Identify and lead strategic collaborations with culturally relevant brands, businesses, and individuals for all apparel and merch drops.

• Build partnerships that authentically align with brand values and resonate with our audience

• Oversee co-branded content development

Performance & Growth

• Drive measurable traffic to both online and in-store points of purchase through content and partnership campaigns 

• Analyze performance metrics to refine content strategy and optimize future campaigns 

• Work cross-functionally with e-comm, retail, and marketing teams to ensure alignment and maximize visibility 

• Other duties, as assigned

Qualifications:

• Knowledge of Roc Nation, Paper Planes and related brands/businesses

• 2 - 4 years experience in community/social media management including copywriting and calendar planning. Preferably in entertainment and/or fashion

• Experience creating and executing clear TikTok growth strategies

• Self-motivated with a proven track record supporting brand initiatives and developing digital/social campaigns that drive consistent growth

• Strong writing, scripting, and creative development skills

• Comfortable and charismatic on camera / in voiceover roles

• Strong organizational skills, experience with managing multiple brands or working in an agency structure preferred

• Strong written and verbal communication skills

• Digitally native with an inherent knowledge and understanding of digital/social platforms, trends, and content

• Proven experience in developing brand partnerships and collaboration

• Strong project management and cross-functional collaboration skills

• Positive attitude and the ability to take constructive criticism

• Collaborative mindset and ability to assume different roles based on directive

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.  

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.