Creative Director

*This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote.

The Creative Director is a visionary leader responsible for defining and driving the creative strategy across all brand touchpoints. This role leads the creative team in delivering innovative, customer-centric campaigns and experiences that elevate the brand, drive engagement, and support business growth. As a key member of the leadership team, the Creative Director partners cross-functionally to ensure creative excellence and consistency across print, digital, retail, and experiential channels.

• Develop and articulate a compelling creative vision that aligns with Lands’ End’s brand strategy, business objectives, and customer insights.


• Lead the conceptual development of seasonal campaigns, product launches, and brand initiatives across all platforms.


• Ensure creative output consistently reflects the brand’s voice, values, and visual identity while pushing innovation and relevance.


• Inspire, mentor, and manage a multidisciplinary team of art directors, copywriters, designers, and producers.


• Foster a collaborative, inclusive, and high-performing creative culture that encourages experimentation and excellence.


• Provide clear direction, feedback, and support to ensure timely and high-quality execution of creative deliverables.


• Partner with Marketing, Merchandising, E-commerce, and Product teams to translate business strategies into compelling creative solutions.


• Collaborate with external agencies, photographers, stylists, and vendors to bring campaigns to life.


• Influence senior stakeholders and present creative strategies and concepts with clarity and confidence.


• Oversee the development of catalogs, digital content, advertising, packaging, and in-store experiences.


• Guide photo direction, art and copy development, and layout design to ensure brand consistency and storytelling impact.


• Maintain high standards of design and messaging across all customer touchpoints.


• Stay ahead of industry trends, consumer behavior, and competitive landscape to inform creative direction.


• Champion new technologies, platforms, and formats to expand the brand’s reach and relevance.


• Manage creative budgets, timelines, and resources efficiently.


• Ensure adherence to safe work practices and contribute to a positive, respectful work environment.

Skills

• Bachelor’s degree in Design, Advertising, Marketing, or a related field; advanced degree a plus.


• 10+ years of progressive experience in creative leadership roles, preferably in retail, fashion, or lifestyle brands.


• Strong portfolio showcasing expertise in brand storytelling, catalog design, and campaign development. 


• Proven ability to lead and inspire creative teams while delivering strategic, results-driven campaigns.


• Strong portfolio demonstrating excellence in brand storytelling, campaign development, and multi-channel execution.


• Exceptional communication, presentation, and leadership skills.


• Deep understanding of customer behavior, brand positioning, and retail marketing.


• Proficiency in Adobe Creative Suite and familiarity with project management tools.