Creative Director - Fan Experiences

We’re seeking a passionate Creative Director (art/design background preferred) with a deep understanding of fandom, culture, and live moments to join our Jack team. You’ll lead the creation of unforgettable sports, entertainment, and pop culture experiences for some of the world’s most iconic brands.

You’re right for this role if you’re of the culture. If you live sports, entertainment, music, and culture writ large. And if nothing energizes you more than translating strategic insights into high-impact brand experiences that authentically connect with fans.

If you instinctively follow leagues, athletes, artists, entertainment, and creators, think fluidly across physical and digital platforms, obsess over craft, and know how to bring ideas to life at scale, we’d love to meet you.

What You’ll Do:

Manifest culture
Concept and craft innovative experiences anchored in sports, pop culture, and fandom that help brands become authentic parts of fan communities.

Develop stories people feel
Create compelling presentations that clearly connect ideas to business goals, blending smart strategy with thoughtful creative thinking, inspiring clients and partners.

Build a brand world
Shape cohesive experience ecosystems across environments, content, talent, merch, social moments, and fan touchpoints—ensuring every element feels intentional and connected.

Collaborate with creators
Partner with internal teams, athletes, artists, leagues, creators, and cultural tastemakers to deliver breakthrough work that resonates with key audiences and drives impact.

Key Accountabilities:

Creative Development

• Create ideas that tap what’s now and next: Develop concepts inspired by sports culture, entertainment, creator culture, and emerging fan behaviors.


• Build ecosystems, not singular one-offs: Collaborate with strategy and account teams, plus partner organizations, to turn brand objectives into scalable, multi-layered experiences.


• Know the fan: Understand the nuances of sports fans and pop culture audiences—their beliefs, language, rituals, references, expectations, and emotional triggers.

Flawless Execution

• Passionately steward ideas: Protect and evolve ideas through insights, concepting, production, build, and live execution.


• Obsess over craft and impact: Partner with production teams and vendors to ensure experiences are thoughtfully designed, well-made, and unforgettable in the moment. A fit and finish fanatic.


• Push boundaries: Champion new formats, technologies, ways of working, and collaborators—constantly reimagining how brands show up in the world.

Collaboration

• Work seamlessly across disciplines: Align storytelling, design, and execution by collaborating closely with strategy, production, and account teams.


• Keep the idea alive: Maintain creative integrity even as timelines shift, budgets flex, or formats evolve.


• Cultivate creative energy: Help foster a culture where ideas flow freely, diverse perspectives are valued, and collaboration feels dynamic, inclusive, and fun.

Requirements:

You Bring

• 7–10 years of culturally driven brand work with at least 4 of those years being at the Creative Director level


• Experience with sports and entertainment partnerships and leveraging related assets


• Agency and leadership experience plus an overwhelming passion for pushing experiential creative further

How You Show Up

• You say “yes” more than “no”


• You’re energized by pace—and thrive in sports-centric and entertainment environments


• You carry the confidence to compel high-level clients to produce their best work

How You Amplify Our Culture

• You practice Passion, Agility, and Respect as our core values at Jack


• You’re optimistic, generous, and push others to be their best


• You’re grounded—but also someone who can dream big and deliver bigger

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. 

The salary range for this position is from $140,000 to $150,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

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