Creative Director - Luxury Experiences

**must be able to work hybrid in our Detroit office 3 days/week (we are not offering relocation)** 

An iconic brand requires an iconic retail experience. We are seeking an exceptionally talented and strategic Creative Director (Luxury Automotive Retail Experience) to lead the conceptualization, design, and execution of world-class journeys across retail touchpoints for a luxury automotive client. The ideal candidate will possess a deep understanding of luxury consumer psychology and their expectations regarding automotive retail, a proven track record in crafting unforgettable customer journeys, and an unwavering commitment to brand excellence. This role will be instrumental in defining and delivering a customer experience that drives and rewards purchase consideration and supports loyalty, leading to repeat business.

What we’re looking for:

• Deep understanding of luxury consumer psychology


• Proven ability to create seamless, emotionally resonant journeys for luxury customers


• Relentless commitment to brand excellence

Ready to define what luxury feels like? Join us.

Key Responsibilities:

• Strategic Vision & Leadership:

• Working with Account and Production counterparts, define and champion the overarching creative vision and strategy for the luxury customer experience, aligning with brand objectives and business goals.


• Lead the development of innovative CX concepts, from initial ideation to final implementation, across all channels.


• Bring expertise with global luxury trends, emerging technologies, and CX best practices to continuously evolve and elevate the strategy.

• Customer Journey Design:

• Oversee the mapping and optimization of end-to-end customer journeys, identifying pain points and opportunities for delight and differentiation.


• Direct the creation of compelling narratives and visual aesthetics that imbue every interaction with luxury, exclusivity, and brand authenticity.


• Ensure consistency and coherence in brand expression across all customer touchpoints, including retail environments, digital platforms, packaging, events, and communications.

• Creative Execution & Quality Control:

• Guide and inspire a team of creative, account and production toward exceptional creative strategy and ground-breaking work.


• Provide expert creative direction and constructive feedback throughout the design and development process.


• Maintain meticulous attention to detail, ensuring flawless execution and brand standard aesthetic in all deliverables.

• Collaboration & Stakeholder Management:

• Partner closely with client teams to integrate CX initiatives seamlessly across the organization.


• Confidently present and articulate creative strategies and concepts effectively to senior leadership and key stakeholders to garner buy-in and support.


• Collaborate with external agencies and vendors as needed, ensuring their work aligns with brand's creative vision and luxury standards.

• Team Development & Mentorship:

• Mentor, inspire, and develop a high-performing creative team, fostering a culture of innovation, collaboration, and excellence.

• Skills & Knowledge:

• Deep understanding of luxury consumer behavior, expectations, and the nuances of high-end brand communication.


• Exceptional creative vision, strategic thinking, and problem-solving abilities.


• Proficiency in CX design methodologies, UX design principles, and relevant design software (e.g., Adobe Creative Suite).


• Outstanding communication, presentation, and interpersonal skills, with the ability to articulate complex creative ideas clearly and persuasively.


• A keen eye for aesthetics, typography, color, and layout, with an uncompromising commitment to quality and detail.


• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.


• Familiarity with the automotive category a plus but not required.


• Copy background preferred.

Last, but not least, we believe in diversity, equity, and inclusion. 

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. 

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