Creative Director/Strategist

Publicis Groupe

Creative Director/Strategist

New York ,

New York

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Marcel is the AI platform that connects more than 100,000 employees at Publicis Groupe— across geographies, agencies and capabilities. Marcel helps our employees learn, share, create, connect and grow more than ever before. Marcel connects employees to our culture, helps them master new skills, inspires them and tackles diversity and inclusion head on to help build a better world together. It’s a place where we come together every day to amplify each other as one global team.
All of this employee engagement creates over 100 million data points that power our AI-enabled knowledge graph, making the experience even more relevant for employees. And for our clients, our knowledge graph makes Marcel one of the most powerful tools ever invented for finding exactly the right expertise, teams and knowledge that we need to win in the Platform World.
Marcel is a strategic investment in our people and is aimed at being their personal growth engine in this hybrid world. This role is joining the dynamic Marcel team in helping build and evolve this product.
Re:sources
Publicis Resources is the backbone of Publicis Groupe, the world’s third-largest communications group. Formed in 1998 as a small team to service a few Publicis Groupe firms, Re:Sources has grown to 5,000+ people servicing a global network of prestigious advertising, public relations, media, healthcare and digital marketing agencies. We provide technology solutions and business services including finance, accounting, legal, benefits, procurement, tax, real estate, treasury and risk management to help Publicis Groupe agencies do what they do best: create and innovate for their clients.
In addition to providing essential, everyday services to our agencies, Re:Sources develops and implements platforms, applications and tools to enhance productivity, encourage collaboration and enable professional and personal development. We continually transform to keep pace with our ever-changing communications industry and thrive on a spirit of innovation felt around the globe. With our support, Publicis Groupe agencies continue to create and deliver award-winning campaigns for their clients.
The company is a premier shared services company serving the financial, technological and administrative needs of U.S.-based business units of the world’s third largest Communications company. With 2021 net revenues of over 10 billion Euros, the parent company specializes in Advertising, Digital, Media buying and consultancy. The parent company is present in over 100+ countries on 5 continents, with 100,000+ employees.
Job Description
The role will report to the Head of Partnerships & Engagement, and work closely with the Director of Influence & Engagement. Aligning to program-level strategy and the steer of the leadership team, they will own the overall creative direction and strategy for feature engagement streams, editorial content, and product marketing of Marcel and its client offerings. They will work collaboratively with the creative team, producers, and marketing leads to identify business opportunities, create solutions, and ensure our team delivers consistent and strategic projects and work. This person should be a creative thinker who can shift from strategy and ideation to creative execution as needed—to bring compelling stories to life and manage full-scale campaigns along multiple touchpoints. They should be a Creative Director who can also do strategy (must have experience in the creative craft). ·
Provide creative direction for all content and marketing materials, including graphics, videos, and written copy, ensuring consistency and innovation ·
Mentor and encourage creative team members to foster a collaborative and creative work environment.
Ensure a sound understanding of, demonstrate commitment to, and comply with all legislation & Publicis Groupe Policies (e.g., Janus, GSO and IT policies, etc.).
Actively develop and maintain relationships with the entire Partnerships & Engagement team on Marcel.
Qualifications
Minimum experience (relevant): 8 years
Maximum experience (relevant): 10 years
Must-have qualifications: ·
Proven experience as a Creative Director or in a similar creative leadership role.
Experienced career path in the creative path (copy, design, etc.) with the ability to also manage strategy ·
Strong portfolio showcasing creative campaigns, content, and strategies ·
Ability to interpret data and metrics to glean learnings and drive updates, processes, and optimizations to feature and content ·
Be a self-starter who can work well independently with minimal direction ·
Have strong communication and transparency/collaboration skills ·
Be organized, detail-oriented, deadline-driven, and able to prioritize multiple tasks ·
Have experience taking projects from concept through activation from a creative and strategic stand point ·
Collaborate with our creative teams to ensure the work is resonant and effective.
Good-to-have skills: ·
Previous experience working on a platform/start-up environment ·
Experience working in a fast-paced, entrepreneurial, team environment ·
Willing to learn and grow by partnering with others ·
Ability to work in the unknown and collaborate efficiently ·
Solution-oriented; self-starter who doesn’t need hand holding ·
Can see and understand the big picture Attributes/behaviours: ·
Logical thinking and problem-solving skills as well as a high level of creativity ·
Ability to respond quickly to changing priorities ·
Take ownership and pride in delivering excellent work products through each step of the process ·
Demonstrate admiration, respect, and trust for team members and acknowledges their contribution to the overall work.
Additional Information
All your information will be kept confidential according to EEO guidelines.

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