Creative Executive - Video Content Creator

The Challenge

The internet is video-first and our clients need someone who can keep up. We're looking for a Swiss Army knife creative who can shoot a founder testimonial on iPhone at 9am, edit UGC content at lunch, and storyboard a hero campaign by EOD. Our clients in healthcare and wellness need authentic, high-converting video content across paid, owned, and earned channels - and they need it fast. Without this role, we're outsourcing everything or delivering static assets in a video world.

What You'll Own

• End-to-end video production from concept to final export
• Quick-turn content capture (iPhone and professional gear)
• Editing and optimizing creator/UGC content for performance
• Building modular video systems that allow rapid testing
• Managing multiple creative projects without missing deadlines
• Creating content that actually converts, not just looks pretty

How You'll Know You're Winning

• Your videos consistently beat static creative in A/B tests
• Clients start requesting you specifically for their launches
• You're delivering 10-15 video assets per week without burning out
• The media team hits their ROAS targets using your creative
• You've built a library of winning frameworks we can replicate

Day-to-Day Impact

No two days look the same, but here's a realistic week:

• Monday: Shoot three testimonials at a client's NYC office
• Tuesday: Edit 8 TikTok variations from creator content
• Wednesday: Storyboard a new product launch campaign
• Thursday: Cut 5 iterations of a high-performing ad for testing
• Friday: Shoot quick product demos and plan next week's content

The split between shooting, editing, and strategy changes weekly based on client needs. You need to excel at all three.

Your Background

• You've shot and edited content that's actually run as paid ads
• You can make an iPhone video look premium and professional footage feel authentic
• CapCut is second nature, but you know when to level up to Premiere/After Effects
• Your portfolio shows social-first thinking (9:16, hooks, thumb-stops)
• You understand performance marketing enough to know why the first 3 seconds matter
• You can work with anyone: founders, influencers, random employees who've never been on camera

Our Operating Style

We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with Creative and Strategy Directors and have real influence on campaign strategy. We focus on healthcare and wellness brands, which means the content needs to educate and convert, not just entertain. Small team, high standards, real impact on client growth.

The Role & Growth Path

Title: Creative Executive - Video Content Creator
Band: $60-75K
Department: Creative & Content Production
Reports to: Creative Director / Strategy Director
Growth path: In 12-18 months, success here leads to Creative Manager ($75-95K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best work
Location: In-office, NYC Garment District (with on-location shoots)
Start: ASAP