Creative Manager - Customer Journey

What you'll do When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you! The Creative Manager – Customer Journey will operate under the supervision of the Director – Global Customer Journey Creative Services, overseeing all creative projects for local advertising and creative services, while also collaborating on national projects as needed. They will develop expertise in our brand, products, and design guidelines. Working closely with the Manager of Local Strategy and the Field Marketing team, the Creative Manager will contribute to creative briefs to ensure that communication goals are clearly articulated, setting our on-site agency up for success. They will initiate projects, provide creative direction, and present work that is both on-brand and aligned with our business objectives. The impact of this role will be visible at thousands of restaurants and seen by millions of people every month. The ideal candidate will be obsessed with quality, bring a unique and fresh perspective, and should be hungry—both literally and figuratively.
Responsibilities

Consult on creative briefs for local campaigns alongside Manager of Local Strategy and in partnership with the Field Marketing team. (~200 projects annually.)
Lead the local on-site agency creative team (2-3 designers) and partner with the production team and project leads. Provide creative direction and feedback in weekly reviews, ensuring the priorities of communication are clear and align with the brief. (~1000 assets annually.)
Provide feedback and approvals on external submissions by franchisees and corporate partners. (500+ asset approvals annually.)
Present alongside the creative team and secure buy-in from marketing and field leadership.
#LI-Hybrid
What we expect from you

Bachelors Degree in graphic design, advertising, or related field is preferred.
8-10 years of experience in a creative marketing/graphic design role within a fast-paced restaurant, retail, or agency environment.
5+ years of experience leading creative for marketing campaigns.
Experience in developing and working with design systems and guidelines for multiple brands across various channels.
Strong written and verbal communication skills specifically related to presenting creative.
Excellent leadership and communication skills.
Proficient in Adobe Creative Suite.
Experience directing photoshoots and/or animation.
Wendy’s was built on the premise, "Quality is our Recipe," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. * The target annual bonus for this role is 20% of annualized base salary, based on actual company and personal performance. Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website,

www.wendysbenefits.com .* NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.
Education:

High School Diploma/GED
Travel:

10%
Pay Range:

$88,000 - $153,000 Annually
Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

#J-18808-Ljbffr