Creative Strategist

Our client, a leading creative production company based in New York, is seeking a Creative Strategist to drive our brand positioning and market research. This role requires expertise in creative production, fashion, and luxury, along with a strong understanding of consumer behavior, to define and reach the target audience effectively.

The Creative Strategist will work closely with the art director, designers, and creative team to develop insights-driven concepts that shape the brand’s visual and strategic direction.

Responsibilities:

• Conduct market research, analyzing industry trends to refine brand positioning.

• Gather and interpret data feedback to shape strategy and messaging.

• Identify and define the target customer, understanding their behavior, motivations, and preferences.

• Develop brand positioning strategies that align with business goals.

• Collaborate with the art director and design team to translate strategy into compelling visual concepts.

• Work cross-functionally to ensure a consistent brand narrative across all campaigns and content.

• Proven experience in creative production, fashion, and luxury industries.

• Strong analytical skills to assess market trends, consumer insights, and competitive landscapes.

• Ability to translate data into strategic brand positioning and creative concepts.

• Excellent collaboration skills to work across multiple teams and disciplines.

This is an exciting opportunity for a strategic thinker with a creative mindset to make a significant impact in the fashion and luxury space. Apply today to join a dynamic and innovative team!