Creative Strategist (Paid Acquisition)

Do You...
1. Combine creativity with analytical thinking enjoying both the art of great advertising and the science of performance optimization?
2. Have experience developing advertising creative for paid channels (Meta, Google, YouTube, TikTok) that consistently outperforms?
3. Think deeply about customer psychology what motivates people, what messages resonate, what emotional triggers drive action?
4. Love organizing and analyzing data to discover patterns what creative elements, messaging themes, and visuals consistently win?
5. Enjoy working with teams (designers, video editors, copywriters, performance marketers) to translate strategy into polished creative assets?
6. Have hands-on experience producing video and static advertising, either yourself or by directing others?
7. Feel energized by moving fast shipping 10+ creative assets per week while maintaining quality and consistency?
8. Believe the best creative comes from customer research, competitor analysis, and performance data not just hunches?

If you answered yes to most of these questions, we would love to talk to you!

Tasks

What Will You Do?

1. You will own advertising creative for our paid acquisition machine. This means developing, producing, and optimizing the ads that fuel customer acquisition across Meta, Google, YouTube, TikTok, and future channels.
2. Rather than running campaigns (that's the Performance Marketing Lead's role), you'll own the creative strategy and production that makes those campaigns effective. You'll study customers to understand what messaging resonates. You'll develop creative concepts grounded in customer insight. You'll produce a steady pipeline of high-quality creative for testing.
3. Most importantly, you'll build a system where every piece of creative teaches the organization something. You'll analyze performance, identify winners, document learnings, and create playbooks so future creative is smarter than the last.
4. This is a hands-on role. You'll be directly involved in creative development, writing briefs, directing production, analyzing performance, and communicating insights. You'll work closely with the Performance Marketing Lead to understand testing priorities, ensure alignment, and learn what's working.
5. The goal is to build a creative operation that becomes progressively more effective over time—producing stronger ideas faster, learning from every test, and building a lasting competitive advantage through systematic creative intelligence.

Requirements

What You'll Own

Creative Strategy & Briefing

1. Translate customer insights into compelling advertising concepts and campaigns
2. Develop hooks, messaging, headlines, scripts, offers, and calls-to-action grounded in customer psychology
3. Write clear, detailed creative briefs that guide internal designers, external agencies, and AI creative tools
4. Ensure every creative asset is built around a clear testing hypothesis and success metrics
5. Monitor competitor advertising and identify emerging trends and opportunities

Creative Production & Velocity

1. Lead production of approximately 10 new video advertisements per week, plus supporting static creative
2. Work with internal designers, external video agencies, and AI creative platforms (Creatify, etc.) to produce polished assets
3. Master AI creative tools and scale their use to accelerate production without sacrificing quality
4. Maintain 2-3 week ahead production schedule to support paid media testing roadmap
5. Quality assurance: review all assets before delivery to ensure brand consistency and brief compliance

Creative Library & Institutional Knowledge

1. Build and maintain searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance
2. Document performance data for every launched creative asset; link performance to creative attributes
3. Identify and document creative patterns: which hooks work, which messaging resonates, which visual styles fatigue fastest
4. Create documented playbooks capturing winning creative patterns (Hook Playbook, Messaging Playbook, Visual Playbook, etc.)
5. Ensure every creative test contributes to organizational learning and reduces reliance on intuition

Creative Analytics & Performance Reporting

1. Partner with Performance Marketing Lead to analyze how creative performs across messaging, visual style, offer, format, and audience
2. Identify winning creative concepts and underperforming themes; detect creative fatigue early
3. Deliver weekly performance reports with clear, data-backed insights and recommendations
4. Present data-supported recommendations for future creative focus

Customer Research & Market Intelligence

1. Review customer interviews, surveys, and research to extract insights about motivations, objections, desires, and pain points
2. Analyze customer research data to identify patterns and opportunities
3. Monitor trends in dating, relationships, international dating, and related spaces
4. Develop quarterly customer insight briefings for leadership with actionable creative recommendations

Process Improvement & Scalability

1. Continuously improve creative intake, briefing, production, and delivery workflows
2. Develop and document standards for briefs, asset specs, naming conventions, and folder organization
3. Master AI creative platforms, design tools, and asset management systems
4. Document all processes, standards, and best practices for team continuity and scaling

Qualifications:

Core Experience:
1. 3+ years developing performance marketing creative for digital advertising (Meta, Google, YouTube, TikTok, or similar)
2. Demonstrated track record of creating advertising that drives measurable business results (customer acquisition, conversion, retention)
3. Strong copywriting and storytelling skills; ability to identify emotional hooks and compelling messages
4. Experience creating both video and static advertising creative
5. Experience developing creative briefs and directing creative production teams or agencies
6. Strong analytical mindset with ability to interpret creative performance data and identify patterns
7. Experience with A/B testing, creative experimentation, and optimization
8. Excellent organizational skills and meticulous attention to detail
9. Experience working with designers, video editors, and production teams
10. Comfortable using or learning AI-powered creative tools (Creatify, etc.)
11. Ability to manage multiple creative projects simultaneously without losing quality
12. Excellent written and verbal communication skills

Benefits

What Success Looks Like

1. A successful Creative Strategist doesn't simply produce more advertisements—they help the company consistently produce better advertisements.
Over time, you'll build a system that enables us to:
1. Generate stronger creative ideas faster.
2. Learn from every advertising test.
3.Quickly identify winning concepts.
4. Replace fatigued creative before performance declines.
5. Scale successful advertising with confidence.
6. Build a lasting competitive advantage through structured creative learning.

If you enjoy combining creativity, customer psychology, AI tools, experimentation, and data to solve real business problems, we'd love to hear from you.

About Together Light Inc.
Together Light Inc. (TLI) operates leading international dating brands, including Christian Filipina, helping people build meaningful, long-term relationships across cultures. Paid digital marketing is one of our primary growth engines, and creative performance is one of the biggest drivers of our success.

We're looking for a Creative Strategist who combines creativity with analytical thinking—someone who enjoys understanding customers, identifying winning advertising patterns, and building a repeatable system for producing high-performing advertising creative.

This role reports directly to the Head of Growth and will play a central role in scaling our paid acquisition efforts.