Creative Strategy Analyst

Grapevine is now a part of New Engen. Please apply for this position via our updated job posting.

This is an on-site role in New York, NY for immediate hire. Open to Senior candidates as well.

What is Your Role?

As a Creative Strategy Analyst, you are responsible for managing the campaign direction for multiple, high priority, clients. You plan (ideate) and prepare (brief writing) compelling visual and written content end to end with a polished finish. Your creative and content enhances our clients’ paid media performance (Meta, TikTok, YouTube, and more) with measurable results across a portfolio of brands. You come packed with ideas for net new campaigns, as well as optimization ideas to help improve performance.

As an individual, you love products and are passionate about consumer brands, particularly in the realm of wellness, beauty, pet care, apparel, and CPG. You have a keen sense of what consumers are looking for, and know how to deliver a point with a punch. You bring excitement, genuine curiosity, and a product-testing mentality. You think big and can distill dense information into singular, important ideas that are easily digestible for audiences.

Your work will include all aspects of planning visual whitelisted content that will appear in ad campaigns before millions of viewers. You will prepare engaging creative briefs that guide designers into executing compelling videos and static ads related to the brands you already love. You will carefully create actionable creative briefs in a manner that is on tone with brand guidelines, while maintaining an authentic and trustworthy voice. A born communicator, your collaboration skills are as sharp as your attention to detail.

Key Responsibilities For This Role:

This role is perfect for someone who is highly strategic, consumer-obsessed, and passionate about producing effective content that sells. A creative mindset is a must and applicants should know what makes a winning ad for clients across a breadth of industries.

This role is responsible for end-to-end ownership of creative and content performance. Main tasks include, but are not limited to:

• Ideation and development of needle-moving creative & content that speaks to a brand’s needs via market research and content analysis
• Understanding and driving business goals, including performance revenue, while constantly innovating new creative & content types
• Brief preparation for content creators (audio, video, and photographic) that includes creating scripts, hooks, and shot lists for static and video content with high aesthetic standards 
• Brief preparation for writers (written) that ensures delivery of compelling and direct-response optimized advertorials 
• Post-production brief preparation for internal editing teams using raw visual assets and visual storyboards that guide the look of the final video and static creatives
• Creation of snappy and compelling ad text overlay
• Using analytics (CPA, ROAS, CTR, CVR, etc.) to optimize creative & content to improve performance of campaigns post-launch. This includes helping ideate on new creative iterations and optimizing advertorial landing pages hosted on Grapevine’s publisher sites to increase conversion 
• Cross functional collaboration with the Brand Success and Graphic Design teams in a supportive capacity

What You'll Bring:

Content: Execution Expert

• Bachelor’s degree or equivalent experience
• 1-3 years experience in creative strategy across visual advertising (video and photo) in the DTC/ecomm space
• Experience with video content: storyboarding, call-to-actions, hooks
• Experience with image editing software (e.g. Figma, Canva)
• Experience with video editing software (e.g. CapCut, Adobe Premiere)
• Experience working in a task management platform (e.g. Asana, Monday) is strongly preferred

Business Ownership: Goal Crusher

• Business savvy: you get the market, trends, competitive forces, content, and technology
• Entrepreneurial mindset: you thrive in a place where change, ambiguity and action orientation are the norms. You work with speed and efficiency.
• Builder: a blank canvases excite you; you enjoy the process of making something and iterating it into a winning concept

Organization & Communication: Exceptional Focus

• Project-management: organized, proactive, disciplined, detail-oriented, and relentless in getting things done with the ability to successfully manage multiple projects/deadlines simultaneously in a fast-paced environment
• Impeccable communication: you can distill and convey information in a compelling manner and have exceptional visual and written skills with a strong attention to detail

Team work: Develops Others

• Highly collaborative: you possess the ability to build strong relationships with internal and external stakeholders with a positive attitude and enthusiastic mindset
• Fun: take your work seriously but never yourself, you’re able to laugh and play while at work

Benefits:

• Competitive salary with bonus
• 100% Medical, Dental, and Vision personal coverage
• 401(K) with Match
• Regular team events and offsites
• Collaborative, innovative creative team
• Accelerated growth opportunities
• Generous PTO