CRM Coordinator

CRM Coordinator 

  At Not Your Mother’s Haircare we celebrate our differences and create high quality, salon-inspired, clean haircare products for all generations. We’re bold, different, and always evolving. We don't follow trends; we set them. We celebrate inclusivity and diversity. That’s why we’re always listening, from behind the scenes in sunny Florida, where every product we develop starts with you. We make a path for every person to express their unique self because self-expression = self-love. We reimagine your haircare products, building in benefits you didn’t know were possible. We transform salon treatments and the latest haircare trends into at-home realities. We source clean, quality ingredients that don’t quit and are cruelty free. We want all our customers to feel like they are getting the highest quality beauty care products without the high dollar salon pricing. The brand is expanding, and so are the opportunities for career advancement. You will help showcase the unique products of NYM to the world.

Job Summary 

We’re looking for a detail-oriented and creative Community & CRM Coordinator to support DTC Ecommerce and community initiatives. This role will manage sales reporting, update product pages, lead new product launches, and recommend site UX improvements. You’ll also engage with our community through TYB challenges, surface customer insights, track competitors, and help develop email and SMS strategies to grow and convert our audience. The ideal candidate is analytical, socially fluent, and passionate about building meaningful customer connections across digital touchpoints. 

Duties/Responsibilities 

Community Management: 

• Create new and creative challenges for TYB (Try Your Best) that are fun and occasionally correspond with consumer feedback questions.  
• Actively listen to our community, surfacing insights, trends, and customer feedback to improve our marketing strategies and products. 
• Engage with community members via love letters and assist with strategy to add to database.  
• Brainstorm email marketing + sms strategies to build consumer base and convert current profiles.  

DTC Support 

• Support weekly and monthly reporting by pulling Shopify sales data, inputting it into trackers, and analyzing results. 
• Update product description pages on notyourmothers.com according to Brand updates to copy or any changes in carousel or BTF imagery.  
• Lead process of adding NPD to NYM website. Stage SKU/collection pages ready for publishing. 
• Assist with competitive analysis, tracking competitors and sharing back best practices with Marketing & Ecommerce teams.  
• Critically analyze the DTC site to recommend user experience improvements and updates 
• Contribute marketing ideas that align tentpole moments with DTC strategy. 

Other Duties 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. 

• 1-3 years of experience in ecommerce, digital marketing, or a related role (beauty industry experience is a plus). 
• Exceptional written and verbal communication skills. 
• Proficiency in Microsoft Office (Excel)/Google Workspace.