CRM Coordinator - Early Life Retention

🚀 Join Betsson Group as a CRM Coordinator - Early Life Retention!📍 Global CRM & Engagement Department Betsson Group is seeking a self-driven and detail-oriented CRM Coordinator with a "can-do" attitude to join our vibrant Global CRM & Engagement team! 🌟

This is a fantastic opportunity to become part of an amazing crew of CRM enthusiasts. You'll play a key role in delivering below-the-line (BTL) early life retention offers and communications across multiple brands, markets, and products. This entry-level role is perfect for someone eager to launch their career in CRM and email marketing, while learning about the latest tools and strategies.
You’ll support the daily operations of the CRM Early Life Retention team, helping create experiences that drive loyalty from day one.

🎯 Key Responsibilities

📧 Email Marketing

• Support CRM Managers with creating emails for BTL Early Life Retention campaigns


• Collaborate with copywriters to ensure content is compelling, on-brand, compliant, and localised


• Implement dynamic content, personalisation, and interactive elements


• Test for compatibility across email clients


• Monitor performance (open rates, CTR, conversions)


• Stay ahead by reviewing competitor campaigns

🗂️ Project Management

• Use JIRA to manage CRM projects and collaborate with internal stakeholders

🤝 Support CRM Managers

• Assist with operational tasks: landing pages, player journeys, configuring rewards, uploading banners/content


• Coordinate design, content creation, and localisation

✅ Requirements

• Minimum 1 year in iGaming or relevant experience


• Ability to follow detailed technical instructions


• Strong interest in online casino, poker, or sportsbook products


• Excellent project management and multitasking skills


• Strong communication skills in English

💡 Bonus Points

• Experience with Salesforce Journey Builder


• Language skills in Spanish, Portuguese, Greek, Latvian, Polish, or any Scandinavian language

Ready to kickstart your CRM career with one of the top names in the industry?Apply now and make your mark at Betsson Group!

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