CRM Manager - Reactivation

Are you passionate about CRM and ready to make a real impact? Join Betsson Group’s dynamic Global CRM & Engagement team as we take customer reactivation to the next level. You'll own the full delivery of engaging lifecycle campaigns across multiple brands and markets. Your mission? Win back inactive users, reduce churn, and boost engagement. If you're data-driven, creative, and thrive in a fast-paced environment, this is your moment to shine.

Key Responsibilities

• Manage and execute hyper-segmented reactivation lifecycle campaigns and communication designed to win back inactive customers and to nurture this customer group to reduce repeated churn.


• Use JIRA to efficiently manage projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.


• Implement automated campaign journeys to increase operational efficiency and enable campaign scalability.


• Utilise advanced prediction modelling to optimise the CRM spend budget.


• Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions.


• Ensure that campaign analysis is carried out to determine the ROI, and continually tweak and improve reactivation lifecycle offers and player communications.


• Identify opportunities for campaign and process improvement, quantify their impact, and drive implementation.


• Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams.


• Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.


• Provide reporting to senior stakeholders on the success of reactivation lifecycle activities.


• Participate in an on-call roster to support afterhours reactivation campaign issues.

Requirements

• Minimum of 4 years’ CRM experience, ideally in iGaming


• Experience in multi-brand and multi-jurisdiction environments


• Good understanding of player segmentation and incentives


• Strong analytical skills and data interpretation


• Proficiency in CRM platforms like Salesforce or Xtremepush


• Passion for online casino, poker, and sports betting


• Strong project management skills


• Customer-focused and results-driven mindset


• Excellent English communication skills

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