CRM Marketing Manager HL

We’re looking for a CRM Marketing Manager to join the Marketing Communication Team and take full ownership of CRM strategy, execution, and performance for Hal Leonard across the US and Europe. This is a new role created to bring all Hal Leonard CRM efforts under one dedicated owner. You will become the main driver of our B2B, B2C and B2E CRM initiatives, owning the roadmap, KPIs, campaign execution, automation, and experimentation.

We are actively integrating AI and automation into all areas of the business and expect candidates with mindset focused on improving efficiency and deliver a better user experience.

• Build and execute CRM strategy for the US and EU markets
• Own CRM KPIs, reporting and performance improvements
• Launch and optimize campaigns across email, push, in-web and other CRM channels
• Improve activation, retention, conversion and win-back metrics
• Manage CRM backlog, prioritize hypotheses and run A/B tests
• Coordinate campaign creation with copywriters, designers and internal teams
• Build and update landing pages, product pages and campaign assets
• Work with HubSpot, Bloomreach, Dotdigital and other CRM/CDP tools
• Introduce automation and AI-driven workflows
• Improve audience segmentation, trigger chains and contact management

• 3+ years of experience in CRM marketing
• Hands-on experience with CRM and CDP platforms (preferably HubSpot, Bloomreach and Dotdigital)
• Strong understanding of lifecycle campaigns, segmentation and trigger-based communications
• Experience with push notifications, in-web alerts, WhatsApp or similar channels
• Experience working cross-functionally with marketing, product, editorial, sales and design teams
• Strong analytical skills and experience running A/B tests
• Experience with localisation and international campaigns
• Upper-Intermediate English or higher
• HTML knowledge is a plus