CRM Specialist

We are currently looking for a detail-oriented and motivated CRM Specialist to support the development, execution, and optimization of customer lifecycle marketing programs across email, SMS, and other owned channels. This role requires a data-driven thinker with strong organizational skills, a foundational understanding of CRM best practices, and the ability to balance personalization, performance, and speed-to-market.

The ideal candidate will help drive CRM excellence by partnering closely with Marketing, eCommerce, Creative, Analytics, and external platform partners to deliver engaging, revenue-driving customer experiences throughout the lifecycle.

RESPONSIBILITIES:

• Support the execution of CRM campaigns across email, SMS, loyalty, subscription, and printed campaigns


• Assist in building and maintaining automated lifecycle flows (welcome, post-purchase, abandoned cart, winback, etc.)


• Segment audiences based on behavioral, transactional, and engagement data


• QA campaigns and flows to ensure accuracy in content, targeting, and tracking


• Analyze campaign performance and provide reporting on KPIs, including open rate, click rate, conversion rate, revenue, and retention


• Collaborate with creative, product, and eCommerce teams to align messaging with promotions and launches


• Maintain CRM calendar and ensure timely deployment of campaigns


• Support A/B testing initiatives to improve engagement and revenue performance


•  Monitor list health, deliverability, and data hygiene best practices

REQUIREMENTS/QUALIFICATIONS:

• 1–3 years of experience in CRM, lifecycle marketing, email marketing, or digital marketing


• Experience with Klaviyo and Attentive


• Familiarity with email and SMS best practices and segmentation strategies


• Basic understanding of HTML/CSS for email editing (preferred but not required)


• Experience in Shopify (preferred but not required)


• Strong analytical skills and comfort working with performance data


• Proficiency in Excel or Google Sheets

WHAT WE OFFER:

• Unlimited Paid Time Off


• Medical, Dental, Vision Insurance


• FSA/HSA


• Life/Accident Insurance


• Employee Assistance Program (EAP)


• Professional Development Resources


• 401(k) Employer Match Program


• Universal Bonus

This position is based in our El Segundo, CA headquarters, which is currently 40% hybrid onsite/remote work.

The expected base salary for this position is $60,000 to $75,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

#LI-SB1