Cross-Vehicle Marketing Manager

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position... 

Are you passionate about understanding what truly drives customers and translating those insights into impactful marketing strategies across an entire product lineup? Do you thrive in a data-driven environment and excel at collaborating with diverse teams to bring a unified brand vision to life? If so, we have an exciting opportunity for you!

As the Cross-Vehicle Marketing Manager, you will play a pivotal role in ensuring the voice of the customer is heard and acted upon across our entire showroom experience. You will be the bridge connecting deep consumer insights with product development and brand strategy, providing actionable, data-driven direction to both our product and brand creation teams. This isn't just about marketing a single vehicle; it's about shaping how customers perceive and interact with our brand and products holistically, influencing everything from vehicle features to the messaging they see.

In this dynamic role, you will be responsible for a range of activities crucial to integrating customer voice and driving cross-vehicle strategies. Your key responsibilities will include:

• Leading Strategic Marketing Initiatives: You will lead and support key U.S. Marketing projects and studies, such as those focused on Brand Signature Content, to develop strategic and tactical marketing solutions that bolster our cross-vehicle consumer marketing efforts.


• Driving Go-to-Market Strategy: You will take the lead on developing and executing comprehensive Go-to-Market strategies for cross-vehicle initiatives. This requires close collaboration with a wide array of internal partners, including Marketing Communications, Consumer Marketing, Product Marketing, Integrated Services, Digital Product, IT, and Program Management, ensuring seamless and impactful launches.


• Implementing Brand Framework: You will be instrumental in bringing our new Ford brand framework to life by leading the Go-to-Market strategies specifically focused on the brand signature content experience across the lineup.


• Ensuring Messaging Consistency: Partner closely with the Integrated Services Marketing team to ensure consistent and accurate product and connected services messaging is reflected across critical customer touchpoints like window stickers, order guides, and communications directed to our dealers.


• Communicating Insights & Driving Decisions: You will be responsible for synthesizing complex information and developing concise, compelling presentations that clearly articulate insights, build strong business cases, and effectively lead to informed decisions by stakeholders and senior leadership.


• Supporting Global Cross-Vehicle Efforts: You will support cross-vehicle brand, features, product, and launch studies and deliverables as part of a collaborative global team. This involves synthesizing a variety of data sources, including customer research, connected vehicle data, revenue and take rate studies, and broader Consumer and Brand Marketing initiatives, to provide a holistic view.

You'll have... 

• Bachelor's degree in Marketing, Business or related fields


• 5+ years of applicable experience


• Self-Starting & Adaptability: You are a proactive self-starter, capable of operating independently with minimal supervision and adapting quickly to dynamic business needs and priorities. (Must Have)


• Data Mastery: Proficiency in data mining and analysis is essential. You should be comfortable working with various market research tools and data sources such as JD Power PIN, NVCS, Polk, GPS, MOCA, and other relevant market research platforms. (Must Have)


• Analytical & Persuasive Skills: The ability to simplify complex issues, develop a compelling business case based on data, and persuasively advocate for change to drive action across the organization. (Must Have)

Even better, you may have...

• Process Orientation & Efficiency: A strong process-oriented mindset with the ability to manage multiple tasks simultaneously while constantly looking for opportunities to improve efficiencies in workflows.


• Attention to Detail: A keen eye for detail is critical for ensuring accuracy in data analysis, strategic recommendations, and communication materials.


• Innovative Thinking: The ability to "free-think," challenge assumptions, and be innovative in approaching strategic and tactical marketing challenges and identifying overall business opportunities.


• Collaboration & Influence: Demonstrated teamwork and leadership capabilities, particularly through influencing and collaborating effectively with colleagues across various functions and levels of the organization.


• Actionable Insight Generation: Strong proficiency in data analysis coupled with the ability to distill complex data sets into clear, compelling, and actionable plans that drive marketing and business outcomes.


• Market Understanding: A solid understanding of the U.S. consumer landscape and the dealer marketplace is crucial for developing relevant and effective strategies.


• Outstanding Communication: Exceptional written and verbal presentation skills are required, particularly for interacting effectively with both external partners and senior management.


• Business Acumen: Overall strong business acumen and the ability to translate strategic thinking into innovative and practical tactical actions.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time. 

This position is a leadership level 6.

For more information on salary and benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position. 

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.  #LI-Hybrid  #LI-JB5