Customer Advocacy Marketing Manager

Description

Role Summary

As a member of the marketing team, you will play a critical role in managing a customer advocacy and references program. From capturing customer stories through blogs, case studies, videos, and other content formats, you will help translate product priorities into compelling proof points that drive awareness and adoption across a portfolio of enterprise technology solutions.

This role offers the opportunity to directly support business objectives by building and maintaining strong customer relationships while creating engaging content for use across marketing campaigns, events, sales enablement materials, and additional channels. The position combines content development with program operations, including maintaining organized processes, tracking customer stories, and ensuring content is easily discoverable and effectively utilized across the organization.

Job Responsibilities

• Collaborate with cross-functional teams, including marketing, product marketing, and sales, to identify customer success stories, cultivate customer relationships, and develop engaging content that showcases real-world use cases.

• Manage a content calendar, coordinating customer interviews across in-person, virtual, and agency-supported formats while ensuring all content aligns with established storytelling standards and brand guidelines.

• Partner with digital and web teams to ensure customer stories are prominently featured across key website experiences, including product pages, customer story libraries, and supporting resources.

• Maintain and enhance standard operating procedures to support a consistent pipeline of customer nominations, ensure stories are properly tracked and documented, and maximize their use across marketing and sales initiatives.

• Analyze content performance and program metrics to identify trends, recommend improvements, and prioritize future customer storytelling opportunities based on business needs and engagement data.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.

• 4+ years of experience in B2B marketing, customer advocacy, public relations, content marketing, or technology marketing.

• Experience creating and managing content while collaborating with cross-functional stakeholders and external partners.

Preferred Qualifications

• Experience marketing to enterprise audiences, including IT decision-makers, executive stakeholders, and sales organizations.

• Strong understanding of AI and generative AI technologies and their applications within enterprise environments.

• Proven ability to build and maintain relationships with customers and strategic partners.

• Excellent project management skills, with the ability to manage multiple complex initiatives simultaneously.

• Exceptional writing, editing, communication, and storytelling skills, with the ability to translate technical concepts into compelling content for diverse audiences.

• Experience managing agency and vendor relationships.

Who thrives with us:

• People who want to learn, but are self-motivated to learn from their projects

• People who enjoy the really hard problems

• People who enjoy having too much vs. too little to do

• People who like creating from nothing (We still need a lot built to support our growth)

• People who understand how to build and maintain relationships with their coworkers and their clients

• People who like making others successful and understand the value of that as much as making themselves successful

• People who leave their egos at home and really enjoy working with other brilliant people

About Marvel Marketers

Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy.  Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy.

As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.