Customer Marketing Manager

PRIMARY DUTIES & RESPONSIBILITIES:

• Lead the development of an integrated promotional and activations calendar in collaboration with Sales & Marketing, set KPIs , monitor implementation and evaluate ROI and develop new ways to optimize programs for future execution.


• Development of customer/channel strategies in collaboration with Sales.


• Manage customer marketing budgets by planning and aligning with strategic accounts to deliver effective and profitable programs. 


• Development of selling stories, category reviews decks, and best practices to disseminate and implement across channels and customers. 


• Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.


• Attend sales and customers meetings to represent the voice of our brands. 


• Engage with Marketing to provide the voice of sales in strategic initiatives.


• Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions, ensuring our sales and brand strategies and priorities are well represented 


• Partner with Category Management to identify research opportunities, and leverage data to develop category 4Ps strategy for Customer implementation. 


• Provide input and customer centric perspective on brand performance in preparation for S&OP process.


• Develop merchandising materials to improve brand visibility and drive trial across key customers, according to brand guidelines.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Sales, Finance or related field


• Minimum 7 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required


• 3+ years of experience in Customer Marketing/Trade Marketing CPG (Highly Desirable)


• Syndicated data experience (IRI, Nielsen, customer-specific platforms (Retail Link, etc.)


• Experience in account management


• Experience in sales planning & operations


• Marketing or Category Management experience

TRAVEL EXPECTED: 

• 5-10%