Customer Relationship Associate (Procell)

Duracell is the world’s leading manufacturer of high-performance alkaline batteries and professional power solutions used in critical devices worldwide. As part of Berkshire Hathaway, we operate with a culture built on integrity, accountability, and fast decision-making. The B2B Sector leads the Professional Aftermarket business globally under the PROCELL brand.

The CRM Hunter is a junior, entry-level outside sales role in Duracell’s NA B2B Aftermarket division (Procell). The role is field-based. You will spend most of your week visiting customer properties in person, meeting facility managers, maintenance directors, and procurement leads to introduce Procell and sign them up as new accounts. The product is physical: premium alkaline batteries that run door locks, smoke detectors, two-way radios, medical devices, and other equipment across hotels, government buildings, industrial sites, schools, and managed properties.

A note on the “Hunter” title. This is not a phone-sheet role. It is intelligent prospecting in the field, using vertical market data, distributor sell-through, and prospecting tools (Clay, Apollo, LinkedIn Sales Navigator) to identify the right accounts before walking in.

CRM Hunters work alongside Vertical Account Managers (VAMs). VAMs win corporate-level specification from the top. The CRM Hunter signs up properties from the ground up across Hospitality, Government and Public Sector, Industrial MRO, Facilities and Property Management, and Higher Education. The role sits inside the Grow and Fix bucket, the engine of Duracell’s plan to grow from $120M to $200M. Compensation is base salary, an 8% Sales Incentive Plan on new business closed, and a CreDify bonus.

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In-Field Prospecting and New Business Development
Walk priority properties and facilities in your assigned verticals. Use vertical market intelligence, distributor sell-through data, and prospecting tools to plan smart routes and identify the highest-value targets before each visit. Build pipeline through on-site discovery and follow-up. Maintain 3x pipeline coverage against quota.
 

VAM Collaboration and Preferred Partnership Selling
Partner with Vertical Account Managers to win from both directions. They secure corporate specification and enterprise agreements. You sign up properties and facilities on the ground. Share competitive intel and distributor performance back to the team.
 

Strategic Selling and Value Positioning
Sell Procell’s premium value through a consultative, ROI-driven approach. Use CreDify and the Procell cost calculator to demonstrate total cost of ownership instead of competing on price. Build specification power so Procell becomes the spec’d brand. Pursue cooperative contract vehicles (NASPO, Sourcewell, OMNIA, GSA 51V) when they open new doors.
 

Distribution Routing
Route closed business through the best available distribution partner (Bunzl, Veritiv, HD Supply, Ferguson, Fastenal, Grainger, etc.), creating pull-through demand. Flag distribution gaps, brand-split issues, and fulfillment problems to Distributor QBs and leadership.
 

Pipeline Management
Keep Salesforce current. Report weekly on pipeline health, conversion, and field activity. Use AI features in the prospecting and CRM stack to spend less time on admin and more time with customers.
 

Performance Measurement
Success is measured by net-new logos signed, the quality of the pipeline behind them, and conversion into preferred-partnership agreements. Monthly and quarterly targets are set by vertical and ramp stage.
 

Who We Are Looking For
A junior, entry-level outside sales hire with roughly 1 to 3 years of B2B sales experience. Second-career candidates with a background in facilities, hospitality, property management, operations, maintenance, MRO, or distribution-adjacent industries are welcome. Selling physical products to facility and operations buyers is the best fit. SaaS, software, and inside-only sales backgrounds typically require a longer ramp. Title and compensation are set at a junior level.
 

Core Skills
Identifies decision-makers and buying committees at the property level, builds a business case, and closes. Sells on ROI and total cost of ownership, not price. Owns greenfield territory development and works well with VAMs, Distributor QBs, and marketing. Moves deals forward without discounting. Keeps Salesforce accurate.
 

Knowledge
B2B sales cycles, procurement, and distribution channel dynamics. Familiarity with Challenger, SPIN, MEDDIC, or cooperative purchasing vehicles (GPOs, NASPO, Sourcewell) is a plus.
 

Technical Skills
Salesforce or comparable CRM. Microsoft Office. Willingness to learn Clay, Apollo, and LinkedIn Sales Navigator.
 

Other Qualities
Resilient, resourceful, and competitive. Entrepreneurial, with a bias toward action. Curious about how a customer’s business actually runs. High integrity.
 

Education and Travel
Bachelor’s degree preferred, or equivalent professional experience. Career-changers from a relevant industry are welcome. Track record of quota attainment preferred where applicable. Travel up to 50% domestic. Valid driver’s license and reliable transportation required.