Customer Strategy and Planning Manager

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 19, 2026

Shift:

Job Description Summary:

The Customer Strategy and Planning Manager will be responsible for leading a team of analyst who manage a “bottoms up” customer volume forecast for their region while working cross-functionally with the Customer Sales, RGM and Finance teams. The Customer Strategy and Planning Manager will work directly with Customer Sales to ensure forecast accuracy, maintain key trackers for internal visibility, deliver insights, and identify growth opportunities.

RESPONSIBILITIES:

• Manage respective customer channels and lead team of Customer Strategy & Planning Analysts.

• Report performance vs plan and prior year regularly to Sales Leaders & BASN Executive teams. Develop models for reviewing sales performance and build upon existing models.

• Present weekly consumption forecasts and trends to key account managers, VPs, and Executive Leaders.

• Guide Sales and Analysts in forecast adjustment opportunities and gaps.

• Support the development of the annual “bottoms up” sales plan in partnership with Customer Business Unit.

• Oversee monthly volume forecast maintenance via Monthly Business Review process in collaboration with analyst team, RGM and Finance.

• Aggregate key inputs into the monthly S&OP process with customer insights and category intelligence, sales distribution and promotion plans, sales risks and opportunities.

• Identify opportunities by leveraging “bottoms up” volume planner, trade planning system, syndicated data and trade spend targets.

• Work with customer teams for post-promotion analysis for forecast optimization and learnings

REQUIREMENTS:

• Bachelors degree required

• 5 years of previous experience in sales, trade marketing, sales planning or demand planning focused on CPG required.

• Strong analysis, creative thinking, planning, organizing and problem-solving skills.

• Expert in Excel and PowerPoint with strong presentation skills.  Additional data platform knowledge required (ETL, Tableau, Power BI, etc.)

• Passion for understanding consumer behavior.

• Strong attention to detail. Self-starter. Team player.

• Ability to adjust on the fly and thrive in an ever-changing environment.

• Ability to travel (~10% of time)

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Business Development, Business Planning, Communication, Consultative Sales Management, Decision Making, Forecasting Process (Inactive), Leadership, Marketing, National Account Sales, Sales Forecasting, Sales Management, Sales Process, Teamwork

Pay Range:

$103,000 - $121,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.