Data Driven Marketing Lead Health and Wellbeing

**Data Driven Marketing Lead Health and Wellbeing**
KEY ACCOUNTABILITIES The Data Driven Marketing Lead Health & Wellbeing (H&W) will be responsible for:
+ Partner with the Health & Wellbeing brands and Unilever teams to create a data driven marketing strategy for Health & Wellness, complete with audience considerations, channel priorities, technology & tool assessment, and best practices for sharing insights across brands.
+ Surface cross brand learnings by developing a holistic measurement approach and determining key KPIs across paid, earned and owned channels
+ Advise agency partners on optimization strategies and learning agendas.
+ Identify the need for, and evaluate, marketing technology solutions to deliver against Heath & Wellness business goals considering technology to be leveraged for customization, automation, audience segmentation, and reporting.
+ Implement pilot programs using emerging data-driven marketing platforms.
+ Bringing relevant Unilever capabilities & tools to the H&W brands to learn and leverage.
+ Passionate about the possibilities that digital, ecommerce and data can drive.
+ Strong experience in building capabilities and driving growth in a disruptive fashion.
+ Be an externally oriented person with an entrepreneurial mind set and with strong knowledge of Unilever ways of working.
+ Be an independent and out of the box thinker, who connects strategy with operations and believes no task is too big or too small.
+ Agile leadership - has a continuous learning mindset, learns from failures, and innovates every day to elevate H&W's capabilities and execution.
+ Self-motivated, agile, change agent with the commitment and confidence to assume a leadership role in a highly complex, and ever-changing landscape
+ Passionate about Health & Wellness.
+ Have US experience.
REQUIREMENTS
+ Bachelor's Degree required.
+ 7+ years of experience across the digital marketing landscape delivering strategies and working with brands to drive growth.
+ Experience in influencing stakeholders and delivering through networked teams.
+ Strong business and analytical acumen.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected] . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
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Job Category: Customer Development
Job Type: B2C Digital Commerce Manager
Industry: Unilever_Experienced_Professionals
**Data Driven Marketing Lead Health and Wellbeing**
San Francisco, CA

Full time

Published on 13 Feb 2022
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