Data Journalist

SUMMARY

As a data journalist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with a strong experience and emphasis on robust data. 

You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of four years’ experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations.

RESPONSIBILITIES

ACCOUNT & CAMPAIGN MANAGEMENT

• Onboarding clients into PR, making budget and KPI recommendations and roadmap creation


• Creating unique datasets using owned and third-party data for your accounts and the wider PR team


• Creating detailed reports on PR performance and work externally, proving ROI to clients


• Communicate directly on calls and via other comms with our clients keeping them informed, educated and excited


• Ask killer questions to know the brief inside out and set KPIs for the PR team


• Report on PR performance internally to the Head of Digital PR


• Work to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)


• Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach 


• Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each time


• Pulling your account team together to dream up, design, develop and deliver campaigns


• Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients


• Own reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news moments


• Understand how we can deliver bigger than just links

PR SKILLS

• Act as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skills


• Understand industry analysis and know trends in PR - creating thought leadership to market the agency


• Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns


• Writing press releases


• Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns


• Ensure our PR sell-in tactics are successful


• Understand what stories and content the press like to cover


• Be aware of what competitors are doing to land links and media placements


• Spot opportunities to deliver above and beyond the link target or spot new hooks


• Make it your mission to help support the execs to turn around struggling campaigns 

INTERNAL RESPONSIBILITIES

• Working on new business for the agency and running pitches to drive revenue


• Drive agency culture through your everyday work and engagement with others in the team


• Support the PR Lead in training junior team members


• Contribute to creating and improving operational processes within the PR team


• Line manage junior team members where required


• Contribute to agency and campaign marketing

REPORTING TO…

Head of Digital PR