Data Storyteller, Wholesale and Retail Insights (Contracted Outside Consultant)

Project name - Data Journalist, Wholesale and Retail Insights

Project location - Remote (US time zones preferred)

Project manager - Keely Johnstone

Company - Faire Wholesale, Inc.

Role Type - Independent Contractor

Contact name - Keely Johnstone

Contact email - [email protected]

Contact mailing address - Faire - 100 Potrero Ave, San Francisco, CA, 94103

Project background -

• We’re looking for a part-time contractor to help turn Faire’s marketplace data into clear, compelling stories about what’s happening in independent retail and why it matters. You will work closely with Comms, Content, Analytics, and subject-matter experts to surface meaningful insights, connect them to broader industry context, and package them into content that is publishable, press-ready, and genuinely interesting.

Deliverables - 

• Mine Proprietary Insights: Operate with total autonomy in Mode and Looker. You don't wait for a data scientist to hand you a report; you proactively explore cohorts and marketplace dynamics to find the "hidden" narratives yourself.


• Build Our Data System: Build a repeatable system for turning raw marketplace signals into "High-Signal" stories. You are responsible for the technical accuracy and the strategic "hook" of every data point we release.


• AEO & Authority Optimization: You understand how to use entity-rich data so that Faire becomes the "Source of Truth" for both human journalists and LLMs


• Strategic Trend Mapping: Connect Faire’s internal data to global macro-economic shifts. You’ll position our platform as the definitive pulse of independent retail by creating stories that have relevance far beyond our own ecosystem.


• Format Strategy: Determine the optimal vehicle for data delivery. Whether it's a press-ready visual, a clinical executive memo, or a long-form report, you ensure the data is packaged for maximum impact and machine-readability.


• Rapid-Response Data Support: Act as an editorial "first responder." When the news cycle shifts, you can pull the relevant data and draft a credible, "Executive-Ready" perspective in hours, not days.


• Full-Stack Execution: Own the process from the initial data query to the final press-ready draft. You maintain an elite bar for quality—accurate, well-sourced, and written with sharp, clinical conviction.


• Impact Measurement: Partner with PR and Content teams to track the "Authority Lift" of work—measuring

Qualifications - 

• 6-8 years of experience in data journalism, economic research, or strategic communications within a high-growth tech environment or a top-tier newsroom.


• Technical Data Proficiency: Proven ability to work autonomously in Mode, Looker, or Tableau. You should be comfortable navigating complex datasets and performing your own basic SQL queries to validate a story.


• Mastery of Narrative Architecture: A portfolio that demonstrates the ability to turn dry, complex datasets into compelling stories that are cited by major media outlets or institutional investors.


• AEO: Deep understanding of how the modern information ecosystem works. You know how to structure content with the entity-rich data required to dominate AI-generated search results (LLMs).


• Economic/Retail Fluency: A sophisticated understanding of marketplace dynamics, small business economics, and global retail trends. You can talk "macro" with ease.


• Elite Editorial Standards: You write with Clinical Conviction. You have an obsession with accuracy, a "zero-edit" bar for quality, and a smart, human tone that avoids corporate jargon.


• High-Agency Execution: Experience operating as a "department of one" or leading high-impact projects from inception to completion with minimal oversight.


• Visual Literacy: Ability to work with designers to translate data into "press-ready" charts and infographics, or the ability to build clean, compelling visuals yourself.

Supplies needed - Computer; email address; regular and reliable internet access; 

Supplies we will provide - Faire Accounts access

Expected hours per week - 20

Contract Length - 6 months

Payment terms - Contractor to submit invoices for hours worked, and the contractor will be paid as 1099. Contractor shall invoice Faire for Services once per month, with each invoice due and payable within thirty (30) days of Faire’s receipt of the invoice.

California & New York Pay Transparency: The pay range for this role is $150 - $170 per hour. 

Actual hourly pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The pay range provided is subject to change and may be modified in the future.

Outside consultants are to submit proposals using the application form. This is a contract opportunity.