Demand & Supply Planning Manager

Key Responsibilities

Demand Planning

• Own the rolling demand forecast across all brands, SKUs, markets, and key customers
• Run a structured monthly forecast cycle with sales and commercial teams in each market, validating and challenging promotional uplifts, new listings, distributor orders, and baseline assumptions rather than simply aggregating them
• Reconcile sell-in, sell-out, and distributor stock-on-hand data to separate true consumer demand from pipeline fill
• Measure forecast accuracy and bias at SKU and market level, and close the loop with commercial teams on misses

Supply Planning

• Convert the consensus demand plan into supplier-level purchase plans, accounting for production lead times, minimum order quantities, transit times, customs clearance, and shelf-life constraints
• Sequence purchase orders and shipments so stock lands in the right market, at the right time, with the right remaining shelf life
• Set stock cover targets by SKU and market, balancing service levels against working capital
• Monitor inventory ageing and escalate at-risk stock early, before it becomes a near-expiry liquidation

S&OP and Team Leadership

• Lead the monthly S&OP process, aligning commercial, finance, and supply chain around a single set of numbers
• Manage, coach, and develop the Demand Planner
• Build documented, repeatable planning processes and tools so the function runs on process rather than individual heroics
• Report a monthly planning scorecard to the CEO covering forecast accuracy and bias, service level, stock cover, ageing and near-expiry stock, and liquidation losses

Qualifications & Experience

•    7+ years in demand and supply planning within FMCG, ideally including import/distribution businesses rather than purely local manufacturing

•    Proven experience planning across multiple markets and/or through third-party distributors

•    A track record of constructively challenging sales and commercial teams on their forecasts, this role requires commercial backbone, not just analytical skill

•    Hands-on experience converting demand plans into purchase plans with international suppliers across varying production and transit lead times

•    Experience with shelf-life-sensitive categories strongly preferred

•    Prior experience managing or mentoring junior planners

•    Strong ERP proficiency (SAP Business One an advantage) and advanced Excel and analytical skills

•    Bachelor’s degree in Supply Chain, Engineering, Business, or a related field

•    Strong written and spoken English; Arabic is an advantage given the regional footprint