Demand Generation Associate

Job Description:

As Demand Generation Associate you will report to the Senior Director, Demand Generation in New York. You will be a driving force behind the ideation, strategy and execution of integrated campaigns for IAS prospects and clients. Your efforts will aim to enhance the pipeline, increase revenue, and raise brand awareness. The person in this role will collaborate with regional marketing managers, the product marketing team, design team, and our paid media consultancy. The ideal candidate will be an outcome-driven, self-motivated individual with a creative mind and a strong desire to learn.

What you’ll get to do:

• Collaborate on the development of acquisition and engagement campaigns, ensuring deliverables and strategy are appropriate to meet campaign goals
• Work with design and content teams to iterate on creative campaigns and assure brand consistency
• Manage aggressive lead generation campaign timelines, ensuring that activities occur as planned and that campaigns are executed on time, including design, production and distribution
• Develop short-form content for email campaigns, landing pages, scripts, case studies, blogs and social media as needed
• Provide recommendations on where improvements can be made including the optimization of current Marketo assets as well as creative ideas to the design team
• Assist with management of IAS global website

Experience:

• Majored in marketing or related field OR relevant B2B marketing experience with an emphasis on demand generation and/or digital marketing
• Experience with marketing automation and CRM tools required, preferably Marketo or Hubspot and Salesforce
• Proficiency in PowerPoint, Excel, and G-Suite (Google Workspace)
• Demonstrated experience taking a lead role in demand generation campaign creation
• Exceptional written and oral communications skills
• Highly organized, detail-oriented and self-motivated
• Experience ideating and creating unique and creative lead generation and nurture campaigns
• Ability to manage multiple projects and deliver measurable results
• Demonstrated strong problem solving and analytical skills

What puts you over the top:

• Experience in technology driven industries. Adtech /martech experience a plus
• Marketo certified
• Experience with Adobe Creative Suite: Photoshop, InDesign, or Premiere Pro
• Experience with video editing
• Familiarity with Wordpress

IAS Pay Transparency:

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

Primary Location:

Primary Location Base Pay Range:

About Integral Ad Science:

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.