Demand Generation Director

Who: You! And the rest of the Marketing team & their cross-functional partners

What: We are looking to hire a leader for our demand generation function

When: ASAP! We are looking to hire and onboard a new hire as soon as we find the right person for the job. Exciting work awaits! 

Where: Our office hub location of Palo Alto or New York City – you will be required to be in office 1+ days per week in alignment with our office work policy.

Why: Reporting to Spotnana’s SVP of Marketing, this role will be responsible for building predictable, high-quality demand by defining and executing marketing programs that generate pipeline for corporate travel managers and channel partners. The ideal candidate is a self-starter who can build a robust demand generation program from the ground up, drive alignment with sales leadership on GTM strategy, and utilize data and technology to efficiently generate business results. We’re looking for a strategic thinker who possesses strong hands-on execution skills and collaborates in a positive way with teammates inside and outside the company. While this role will start as an individual contributor, we’re looking for someone who has the potential to lead a team over time. 

How (to land the job!):

The day-to-day:

• Drive Spotnana’s global demand generation strategy to deliver qualified pipeline and revenue growth.


• Work closely with sales, finance, and marketing leadership to define goals, metrics and strategies that align to our company-wide objectives and growth plans.


• Develop and execute strategies and campaigns that enable us to hit our pipeline and revenue targets.


• Work closely with our editorial, design, and product marketing teams to ensure we build the right content and creative to connect with our target accounts.


• Set targets, measure campaign performance, and optimize campaigns to achieve our pipeline goals.


• Manage relationships with vendors responsible for helping us execute our campaigns.

Skills & qualities we value:

• 8+ years of experience in demand generation


• Experience managing demand generation for B2B SaaS companies and supporting enterprise sales motions


• Strong track record of achieving pipeline goals


• Strong strategic thinking with the ability to execute hands-on 


• Excellent verbal and written communication skills


• Strong ability to collaborate well with people at all levels, including teammates, executives, vendors, and partners


• Strong understanding of modern demand gen tactics, including ABM and digital acquisition


• Innate curiosity to become an expert in our products and industry as well as explore how AI can help us scale effectively


• Excellent technical and organizational skills


• Skilled at leading cross-functional projects 

Perks & benefits you will love

Spotnana strives to offer fair, industry-competitive, and equitable compensation. Our approach assesses total compensation, including cash, annual performance bonus, company equity, and comprehensive benefits.

The base salary range for this role is $175,000 - $200,000 per year, depending on a number of factors including the candidate’s working location.

We care for the people who make everything possible - our benefits include:

• Pre-tax and ROTH 401(k) options via Fidelity with up to a 4% company match


• Comprehensive benefit plans covering medical, dental, vision, life, and disability effective on your hire date. We cover 100% of your employee premiums and 85% of your eligible dependents


• Pre-tax flexible spending account options for health, dependent care and commuter expenses


• Flexible PTO in addition to 10 company holidays, and an end-of-year company shutdown


• Up to 26 weeks of parental leave


• Monthly cell phone/internet stipend


• Extra perks — IATAN travel membership, pet insurance, financial wellness tools, Calm app access, and more