Demand Generation Manager - Black Hat Events

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This position is based in San Francisco or Santa Monica.

We are seeking a skilled Demand Generation Manager to drive Sponsor awareness and generate leads for Black Hat Events, Informa's flagship cybersecurity event series. This role will focus on developing and executing strategic marketing campaigns to increase Sponsor participation and revenue growth across the Black Hat portfolio of products

Key Responsibilities

• Design and implement comprehensive demand generation strategies for Black Hat global events, including the flagship USA event and regional editions
• Drive market awareness and lead generation through multi-channel marketing campaigns
• Collaborate with Sales, Marketing, Customer Success and Product teams to create, develop, build, and deliver compelling Sales prospectuses, whitepapers, reports and other materials to support Sales’ efforts.
• Develop and execute digital marketing initiatives including content marketing, email campaigns, and webinars
• Create targeted campaigns to engage both new prospects and existing customers and develop personalized marketing experiences for different Sponsor segments
• Work with event coordinators to support execution of Sponsor programs and activations
• Implement/manage lead scoring and qualification processes for prospective Sponsors
• Track, measure, and analyze campaign performance using data analytics
• Generate valuable first-party data and insights to understand customer interests

Reports to: Senior Director, Marketing – Black Hat Events

• Proven experience in demand generation and B2B marketing
• Strong background in digital marketing and campaign management
• Demonstrable success managing direct reports
• Solid understanding of the technology and cybersecurity industry
• Excellent analytical and data-driven decision-making abilities
• Strong project management and organizational skills
• Experience with marketing automation platforms and CRM systems
• Proven track record of driving lead generation and revenue growth
• Outstanding communication and interpersonal skills
• Experience in events marketing preferred

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $89,250- $110,00 based on experience. 

This posting will automatically expire on July 30, 2025.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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