Demand Generation Manager - Events

The Chargeback Gurus (CBG) Demand Generation Manager -
Events is responsible for executing a comprehensive tradeshow events strategy
that aligns with Chargeback Gurus (CBG) business goals and enhances brand
visibility. DGME leads the end -to -end execution of third -party events. This
role is responsible for tradeshow planning, marketing and execution, driving
lead generation, generating pipeline, and delivering high -quality event
experiences that support broader marketing and sales objectives. Works collaboratively
with the CMO, across the marketing team and internal stakeholders to execute
event communications as well as end of event analysis to determine and track
ROI.

Responsibilities

• Oversee
  the end -to -end and management lifecycle and ecosystem of CBG third -party
  B2B events
  
• Partner
  closely with Sales to drive pre -event marketing/demand and post -event
  demand
  
• Responsible
  for all event logistics, vendors, and key association event relationships
  
• Develops
  and manages event budget, using data -driven insights to optimize spending
  and ensure each event achieves its business objectives
  
• Drive
  onsite booth traffic, brand awareness and articulate CBGs value
  proposition and suite of solutions
  
• Track
  KPIs, measure event ROI, and report results
  
• Align
  events with broader marketing campaigns and business objectives
  
• Plan,
  manage, and execute third -party events from strategy to post -event
  analysis
  
• Extensive
  experience in managing process protocols, procedures and project
  management across the event ecosystem
  
• Lead
  full event logistics: budgeting, vendor negotiations, venue sourcing,
  travel coordination, on -site management and post -event analysis
  
• Collaborate
  with CMO and cross -functional teams (Sales, Marketing, Communications,
  Operations) to drive event success
  
• Engage
  and enable Sales with pre -event planning and structured post -event
  follow -up demand generation
  
• Ensures
  consistent branding and messaging follows corporate branding guidelines
  
• Manages
  event/tradeshow staff, volunteers, and contractors to ensure tasks are
  performed effectively and efficiently
  
• Support
  webinar(s) planning and execution
  
• Ensures
  events are executed flawlessly, managing onsite logistics and
  troubleshooting any issues that arise
  

Requirements

• 3 -5
  years creating demand and management of B2B third -party events with
  measurable lead and pipeline contribution; event certification (preferred,
  but not required)
  
• Proven
  experience in assessing lead generation events to determine sponsorship
  value and develop compelling business use case documentation
  
• 4 -year
  degree in related field (preferably Business Administration/Marketing)
  
• Ability
  to manage time and multiple priorities in a fast -changing environment
  
• Strong
  proficiency in MS Suite, HubSpot (lead management, dashboards, reporting)
  and strong process/project management proficiency
  
• Flexibility
  to work evenings and weekends around events; travel rand onsite presence
  at events is required
  
• Proven
  experience defining event KPIs and measuring ROI
  
• Excellent
  communication and stakeholder management written and verbal skills
  
• Proven
  experience with event project management tools such as Monday and
  SharePoint
  
• Experience
  with vendor management, vendor onboarding, and managing suppliers
  
• Strong
  negotiation skills with vendors to ensure best rates
  
• Fluency
  in English; strong command of event technology and marketing automation
  tools
  

Benefits

• Competitive
  compensation and comprehensive benefits
  
• A
  dynamic work environment where your ideas are heard, and you have a direct
  impact on the company's success
  
• Opportunities
  for further education and professional development