Demand Generation Specialist

COMPANY OVERVIEW

HexArmor® is a leader in developing some of the most advanced PPE solutions for your eyes, hands, arms, and body. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to design innovative, high performance PPE that helps ensure workers return home in the same condition they arrived.  Our mission is to provide the protection that makes this possible, for every worker, everywhere.

SUMMARY

HexArmor is seeking a Demand Generation Specialist to join our Revenue Operations team as a critical player in our own growth initiatives. The role will work with the entire Marketing & Design Team to launch campaigns on time and within the outlined budget. Ideal candidates will have great communication skills paired with an ability to dive into the details to ensure programs are tracking to revenue outcomes.

JOB DUTIES & RESPONSIBILITIES

• Complete end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting for programs


• Plan and execute demand generation campaigns across multiple channels (content syndication, advertising, social media, email marketing, webinars, etc.)


• Understand the buyer personas and target marketing activities along with the buying cycle


• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

QUALIFICATIONS REQUIRED

• Bachelor’s degree in related field


• Demonstrates experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate


• Analytical skills and data-driven thinking


• Up to date with the latest trends and best practices in online marketing and measurement


• Dependable, hardworking team player with excellent verbal and communication skills


• Willingness to pivot when needed to complete the crucial task for the business


• Problem solver with a high standard of performance for self


• HexArmor is proud to be an Equal Opportunity Employer. We are committed to creating a workplace where all individuals are treated with dignity and respect. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.

HexArmor is proud to be an Equal Opportunity Employer. We are committed to creating a workplace where all individuals are treated with dignity and respect. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.

At HexArmor, we believe diversity in people and ideas makes us stronger. We are committed to attracting and retaining a diverse employee workforce honoring people’s experiences, perspectives, and cultural backgrounds. As one HexArmor community, we strive to create and maintain a working environment that is welcoming, inclusive, and impartial.

If you require a reasonable accommodation during the application or interview process, please let us know.

** Employment offers are contingent upon an E-Verify check and the successful completion of a pre-employment drug screen and background check **