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Our client is seeking a Demand Generation Specialist to support pipeline growth through disciplined, execution-focused demand operations across MSP and ERP go-to-market motions. This role is responsible for driving outbound activity, executing approved events, delivering campaigns, and maintaining strong CRM hygiene with clear ROI tracking.
This position is hands-on and operational by design. You’ll focus on turning defined priorities, campaigns, and content into consistent execution that creates sales-ready conversations and measurable pipeline impact. While you’ll collaborate closely with sales and leadership, the role is centered on execution and follow-through rather than people management or long-term strategy ownership.
The goal is simple and measurable: generate high-quality conversations and pipeline volume. Lead capture is a means to that end.
Ideal Candidate
- Enjoys executing and optimizing demand programs, not just planning them
- Thrives in environments with clear priorities, metrics, and accountability
- Is comfortable working closely with sales teams to drive meetings and pipeline
- Takes pride in operational excellence, clean data, and follow-through
- Wants direct ownership of outbound, campaign, and event execution without managing a team
Outbound Demand Operations
- Own and manage omni-channel outbound sequences for MSP and ERP offerings, including email and LinkedIn outreach
- Execute outbound activity aligned to sales-provided ICPs, priorities, and active campaigns
- Optimize outbound programs for response rates, meetings booked, and pipeline created
- Ensure consistent execution and follow-through across outbound motions
Event Execution & Performance Tracking
- Execute and manage approved events, including timelines, task coordination, vendors, and internal stakeholders
- Support event promotion, registration execution, and lead capture
- Ensure post-event follow-up is executed accurately and on time
- Track and report event ROI based on meetings booked, opportunities created, and pipeline influenced
- Identify underperforming events and flag data-backed recommendations
Campaign & Sales Enablement Support
- Execute MSP and ERP demand campaigns based on leadership direction
- Package existing content into execution-ready assets such as emails, landing pages, event materials, and presentations
- Create and manage sales enablement materials, making light adaptations as needed to support execution
- Ensure campaign assets are deployed consistently and on schedule
Data, Tools, & Process Ownership
- Own CRM and marketing tool execution related to campaign tracking, lead routing, and attribution
- Maintain high standards for data accuracy, hygiene, and reporting
- Enforce follow-up SLAs and surface execution gaps proactively
- Identify friction points in demand operations and recommend process improvements
Required Experience
- 4–7 years in B2B demand generation or revenue operations
- Experience supporting services-based or complex sales cycles
- Strong project management skills
- Hands-on CRM and marketing automation experience, HubSpot preferred
- Comfortable working closely with sales teams and BDRs
- Demonstrated ability to tie execution to pipeline outcomes
$70,000 - $80,000 a year
You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins.
Highlights of the current benefits are as follows:
· Medical, dental, and vision insurance with competitive plan options
· 401K plan + employer match + immediate vesting
· Employer paid long-term disability insurance + life insurance
· 22 days off per year (15 days of accrued PTO + 7 paid holidays)
· 6 weeks paid parental leave
· Company issued laptop
· Company paid training as necessary
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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