Developer Technologies Product Marketer

Overview

You will have the opportunity to champion the needs of the developer community. You’ll evangelize key product and technology capabilities developing and implementing effective marketing plans and activities through the entire customer journey.

Responsibilities

• Develop strategic product marketing plans that include multiple strategies, including campaigns, that drive awareness, demand, and adoption of ArcGIS products


• Align product marketing efforts and strategy with product development efforts and product roadmaps


• Develop user and buyer personas for assigned product(s) based on target audiences of ArcGIS products


• Develop persona-based product positioning, messaging, and go-to-market plans for assigned product(s)


• Execute product marketing strategies, including campaigns, that drive awareness, demand, and adoption of assigned product(s)


• Lead, coordinate, and execute new product launches, internal communications, and multichannel enablement


• Conduct market research to influence product messaging based on understanding of the competitive landscape


• Measure and analyze performance of executed product marketing plan and associated strategies


• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources


• Develop key performance indicators to measure product performance in market

Requirements

• Two (2) years of experience in the job offered, or two (2) years of experience in a related occupation


• Must demonstrate experience in the Microsoft Suite including Microsoft Excel, Microsoft PowerPoint, and Microsoft Word; Cloud-Based Visual Collaboration Platforms, such as Lucid Chart or Miro; UAT; Data Analytics; SQL; Figma; and Marketing Automation Tools.


• Bachelor’s degree, or foreign equivalent degree, in Computer Science, Information Systems, Computer Engineering, Electronics Engineering, or a related field

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