Digital & Social Growth Manager (Hands-On) Remote | Full-Time

We are hiring Digital & Social Growth Manager a highly hands-on operator who can independently drive social media growth, paid campaigns, branding, and performance marketing across platforms.

This is not a coordination role.
This is not a strategy-only role.
You will personally execute everything.

🎯 The Role

You will own and execute:

• Organic social media growth (Instagram, TikTok, YouTube)
• Paid advertising (Meta primarily; YouTube & Google where relevant)
• Creative testing & performance optimisation
• Brand identity & content direction across social channels
• Analytics, tracking & reporting
• Growth experiments & funnel optimisation

Most marketing activity will happen on social platforms.
You must be comfortable working inside Meta Ads Manager daily.

🔥 What You Will Be Responsible For

1️⃣ Organic Social Growth

• Build and grow Instagram, TikTok, and YouTube presence
• Develop short-form content strategy
• Create scroll-stopping hooks and messaging
• Maintain consistent brand voice and identity
• Drive engagement, profile visits, and bookings

2️⃣ Paid Social & Digital Advertising

• Build and manage Meta Ads campaigns end-to-end
• Structure campaigns, audiences, and retargeting funnels
• Run creative A/B testing
• Optimise daily for performance (CPL, CAC, ROAS)
• Test YouTube and Google where strategically relevant

3️⃣ Branding & Identity

• Maintain a strong, consistent brand presence
• Align messaging with mental health ethics and sensitivity
• Balance performance marketing with trust-building

4️⃣ Analytics & Performance Tracking

• Set up and validate tracking (Meta Pixel, GA4)
• Analyse CTR, CPC, conversion rates, CAC
• Identify drop-offs and optimise funnel performance
• Build performance dashboards
• Make data-driven decisions independently

✅ Requirements (Non-Negotiable)

• Proven hands-on experience managing Meta Ads
• Experience running paid campaigns on Instagram & Facebook
• Experience with TikTok and YouTube marketing
• Strong understanding of organic growth strategies
• Comfortable building and managing campaigns independently
• Strong knowledge of analytics and tracking
• Ability to structure funnels from ad → landing page → booking
• Experience reducing CAC through optimisation
• Strong understanding of short-form content dynamics
• High ownership mindset — no dependency on agencies

You must be able to:

• Launch campaigns yourself
• Diagnose performance issues yourself
• Optimise creative yourself
• Analyse metrics yourself
• Improve results without needing a team

🧠 Ideal Candidate Profile

You are:

• A digital growth operator, not just a marketer
• Comfortable making decisions under limited data
• Experienced in performance-focused social campaigns
• Skilled at testing, failing, and iterating quickly
• Ethical and responsible in sensitive industries
• Highly independent and self-driven

Experience in mental health, education, or high-trust industries is a plus.

📩 To Apply

Please submit:

• CV
• LinkedIn
• 1–2 campaign examples with measurable results (CPL, CAC, ROAS)
• Platforms you’ve personally managed

🌟 What We Offer

This is a full-time, permanent position.

You will work with a professional international team across different countries.

We offer:

• ✅ Stable full-time job
• ✅ Work with a global team
• ✅ Opportunity to relocate to Europe (if you want)
• ✅ Salary increases based on performance
• ✅ Equity share in the company (you become part-owner)
• ✅ Full ownership of your marketing work
• ✅ Recognition for your results and impact
• ✅ Long-term career growth

This is not just a job.
You will help build and grow a global mental health platform.

Your performance will directly influence:

• Your salary growth
• Your position in the company
• Your ownership in the business

We are looking for someone who wants to grow long-term, not just work short-term.