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Digital Business Analyst eCommerce & CRM

Job Description - Digital Business Analyst eCommerce & CRM

Location: Hybrid, Schaumburg, IL  | Status: Full -Time, Exempt


About the Role
We’re seeking a B2B Digital Business Analyst – eCommerce & CRM to help drive the growth and adoption of a modern digital commerce and customer relationship platform. In this key role, you’ll partner closely with cross -functional teams across marketing, sales, product, and technology to design and deliver enhancements that improve user experience, strengthen customer engagement, and create measurable business value.


What You’ll Do

Business Analysis & Stakeholder Collaboration

  • Partner with stakeholders across sales, marketing, and product to understand business objectives, challenges, and KPIs.

  • Translate business needs into clear, actionable use cases and requirements.

  • Facilitate workshops, interviews, and process reviews to gather and prioritize requirements.

  • Create documentation including user journeys, business models, and “as -is/to -be” process flows.

Feature Delivery & Technical Collaboration

  • Work closely with development teams to translate requirements into user stories, wireframes, and workflows.

  • Support the full project lifecycle, including backlog refinement, sprint planning, and testing.

  • Lead User Acceptance Testing (UAT), ensuring all requirements are met before deployment.

Adoption & Change Management

  • Drive adoption of new platform features through user training, onboarding, and communication.

  • Provide go -live support and resolve user issues post -launch.

  • Gather and apply user feedback for continuous improvement.

Performance & Competitive Insights

  • Conduct competitive research to benchmark best practices and identify new opportunities.

  • Define key platform metrics and develop reporting frameworks.

  • Analyze usage data and customer behavior to deliver insights that inform future enhancements.



Requirements

What We’re Looking For

  • Experience in designing B2B self -service portals or digital catalogs. 
  • Strong analytical skills with experience leveraging web analytics and usage data to improve performance.
  • Minimum 6 years’ experience as a Business Analyst, with a focus on eCommerce & CRM.

  • At least 3 years working with Agile or DevOps methodologies.

  • 2–5 years of experience in B2B environments such as manufacturing, distribution, or similar industries.

  • 2+ years hands -on experience with eCommerce and CRM solutions (BigCommerce and SAP C4 preferred).

  • Strong communication and stakeholder management skills.

  • Proficiency with Microsoft Office Suite, Jira, Confluence, and Microsoft Teams.

  • Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).

Travel: Up to 10%



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