Digital Category Merchandising Analyst – B2B E-Commerce
Location: Atlanta, GA
Work Arrangement: Hybrid – 3 days onsite per week
Job Type: Full-Time
Position Overview
The Digital Category Merchandising Analyst will work closely with category leaders, product teams, pricing and promotions teams, catalog teams, engineering, and operations to optimize the digital shopping experience and drive e-commerce performance.
The ideal candidate has hands-on experience in digital merchandising and e-commerce, including category management, catalog management, online assortment, pricing, product presentation, and conversion optimization.
Candidates with only general data analytics, business analysis, marketing analytics, or adjacent experience will not be considered.
Key Responsibilities
Execute digital merchandising strategies across B2B and B2C e-commerce channels.
Analyze category performance, online sales, customer behavior, and digital KPIs to identify opportunities for growth.
Optimize online assortment, pricing, product availability, and product presentation.
Partner with category, product, pricing, promotions, catalog, engineering, and operations teams to improve online sales.
Monitor and optimize conversion rates, search performance, product discoverability, and customer experience.
Identify cross-sell and upsell opportunities to increase attachment rates and revenue.
Use analytics platforms such as Google Analytics, Adobe Analytics, Power BI, or similar tools to monitor performance.
Support omnichannel merchandising strategies and go-to-market initiatives.
Conduct competitive analysis and identify opportunities to improve category performance.
Collaborate with catalog and engineering teams to ensure accurate, complete, and optimized product information and site experience.
Translate analytical findings into clear, actionable recommendations for business stakeholders.
Support continuous improvement of digital merchandising processes, category strategies, and customer journeys.
Required Qualifications
5+ years of hands-on experience in digital merchandising, e-commerce, or digital commerce.
2+ years of experience specifically supporting B2B e-commerce.
Strong experience with digital merchandising and category management.
Hands-on understanding of:
Online assortment planning
Product/category merchandising
Pricing strategies
Promotions
Product presentation
Catalog management
Search merchandising
Conversion optimization
Cross-sell and upsell strategies
Experience using analytics tools such as Google Analytics, Adobe Analytics, Power BI, or similar platforms.
Strong analytical skills with the ability to convert data into actionable business recommendations.
Excellent communication and stakeholder-management skills.
Strong attention to detail, problem-solving ability, and execution skills.
Ability to work cross-functionally with business, product, technology, catalog, and operations teams.
Must have recent, hands-on digital merchandising/e-commerce experience.
Preferred Qualifications
Experience in Automotive, Industrial, Distribution, Manufacturing, Wholesale, or B2B e-commerce.
Experience working with large-scale product catalogs.
Exposure to UX/customer experience optimization.
Experience with omnichannel retail or digital commerce environments.
Experience working with complex B2B product assortments and customer journeys.
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