Digital Communications Lead

This role is based on-site in Fort Myers. The salary range for this position is $55,952.00 - $78,332.80, with starting salary dependent upon experience, qualifications, and relevant background.  

Are you a strategic communicator who sees opportunity where others see complexity? Do you enjoy turning detailed information into clear, engaging digital content that truly serves people?

We’re looking for a creative, strategic, and data-driven Digital Communications Lead to manage our digital presence.

In this role, you won’t just manage a website or schedule social posts. You’ll be at the center of how our community experiences the Lee County Tax Collector online. From shaping user-friendly web content to developing engaging social media strategies, you’ll help ensure our services are accessible, accurate, and easy to understand.

If you thrive in a role that blends creativity, strategy, and measurable results — from writing and analyzing performance data to collaborating across departments and improving user experience — this is your opportunity to shape meaningful public engagement.

Why Join Us?

As our Digital Communications Lead, you’ll have the opportunity to:

• Shape and elevate the agency’s digital presence
• Bring creativity and clarity to essential public services
• Take ownership of digital platforms and content strategy
• Use analytics to inform decisions and drive improvement
• Collaborate with a supportive team that values innovation, professionalism, and 5-Star service

If you’re ready to use your digital expertise to bring creativity and clarity to public service while strengthening public trust and improving how our community interacts with government services, we’d love to meet you.

In addition to Competitive Pay, this position is eligible for a variety of benefits including:

WORK LIFE BALANCE: Paid Time Off & Holiday Pay
HEALTH & WELLNESS: Medical, Dental, Vision and other short- and long-term disability programs; Telehealth and wellness programs such as Accident Protection Plans and Critical Illness Plans

SAVINGS & RETIREMENT BENEFITS: Florida Retirement System and Deferred Compensation with Employer Match
INSURANCE: Company paid Life Insurance

OTHER INSURANCE PROGRAMS: Additional Life Insurance for you and your family and Pet Insurance
LIFE EVENTS: Employee Assistance Program (EAP), Legal and financial assistance benefits
ADDED VALUE: Training & Development Programs, Tuition Reimbursement

Job Summary

The Digital Communications Lead manages the Tax Collector’s digital platforms, including public-facing and internal websites and social media channels. This role ensures digital communications are engaging, accessible, accurate, and aligned with agency brand standards and objectives.

Operating under the direction of the Chief Communications Officer, the Digital Communications Lead establishes digital content standards, oversees publishing workflows, analyzes performance metrics, and develops creative strategies that connect the agency with the community.

Main Responsibilities

Digital Platform Management:

• Develop, implement, maintain, and continuously improve the agency’s public-facing and internal digital platforms, including websites, the intranet, and social media channels, to increase engagement, awareness, and trust.
• Oversee all editorial, visual, and functional aspects of agency websites, including usability, performance, and compliance with Americans with Disabilities Act (ADA) and accessibility standards.
• Apply user experience (UX) and accessibility best practices to improve how the public finds, understands, and uses digital information.
• Ensure all digital content is current, accurate, user-friendly, and aligned with established brand and content standards.

Content Creation & Storytelling:

• Write, edit, proofread, and publish digital content across platforms, translating complex government information into clear, accessible messaging for the public.
• Lead the creation and execution of social media content, identifying platform-specific messaging approaches and opportunities.
• Develop creative digital content ideas that connect agency messages to relevant cultural moments and community interests, while ensuring alignment with brand standards, accuracy, and professional tone.
• Create and adapt multimedia content, including short-form video and livestream programming, to support digital storytelling across web and social media platforms.
• Maintain and manage digital content calendars to ensure consistent, timely, and coordinated publishing aligned with agency priorities and key initiatives.
• Collaborate with departments to proactively identify timely stories, updates, and initiatives for digital channels.

Audience Engagement & Community Interaction:

• Monitor and respond to user messages and comments to foster positive community engagement and a high-quality digital customer experience.
• Guide appropriate tone, responsiveness, and escalation practices for public-facing digital interactions.

Platform Leadership & Direction:

• Serve as the agency’s subject-matter resource for digital platforms, tools, and best practices.
• Establish and maintain digital content standards, workflows, and publishing guidelines.
• Help shape digital objectives and priorities as part of the agency’s communications strategic planning process, providing recommendations informed by analytics, trends, and best practices.
• Develop and deliver training or guidance related to digital content practices, social media use, and platform effectiveness.
• Assist with the development, implementation, and monitoring of social media and digital communication policies.

Analytics & Performance Optimization

• Analyze web and social media analytics, SEO data, audience behavior, trends, and peer benchmarks to inform platform decisions.
• Prepare and present regular digital performance reports and insights to the Communications Department and leadership.
• Use data to refine content strategies and recommend improvements to increase reach, engagement, and effectiveness.

 Collaboration & Department Support
 

• Work cross-departmentally to support timely, coordinated, and effective digital communications.
• Make recommendations regarding digital tools, software, and hardware to support performance goals and platform effectiveness.

• Bachelor’s degree in Communications, Public Relations, Marketing, Digital Media, Website Design, or related field; supplemented by three (3) years of experience in digital communications, website management, or social media strategy; or an equivalent combination of education, certification, training, and/or experience
• Background check required 
• Valid Florida Driver's License required

Knowledge, Skills and Abilities

• Proficiency with content management systems (WordPress preferred) required 
• Experience using analytics tools and performance data to inform decisions required
• Strong written and verbal communication skills
• Proven ability to create compelling, accessible digital content
• Knowledge of ADA and digital accessibility standards
• Understanding of user experience (UX) best practices
• Ability to manage multiple projects independently
• Sound judgment and professionalism in public-facing communications
• Strong collaboration skills while maintaining independent decision-making
• Ability to work after hours or weekends as needed

FLSA Status Description

Work is performed independently under limited supervision with considerable latitude. Position requires interpretation of complex issues and independent judgment in digital communication strategy.

Work Conditions

Physical Ability: Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and material of light to moderate weight (5-50 lbs.). Tasks may involve extended periods of time at a keyboard or workstation.

Sensory Requirements: Some tasks require the ability to perceive and discriminate visual cues or signals, and to communicate orally and in writing.

Environmental Factors: Essential functions are regularly performed without exposure to adverse environmental conditions.