Digital Communications Specialist

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position can be based in our global operations center in Tampa, FL or at the Dallas office.

General Description:

We are seeking a Digital Communications Specialist to join our team. The Digital Communications Specialist will participate in the development of and continued support of strategic long-term goals, policies and procedures for the Firm’s digital marketing content and analytics across web, social media and email platforms.
 

Key Responsibilities and Essential Job Functions:

• Responsible for individual elements of the Firm's website content management systems, digital content, email marketing and social media efforts.
• Support digital communications team manager in implementation of various marketing projects.
• Responsible for independent interfacing with lawyers/professionals for bio changes and other website content updates.
• Fulfill requests to draft original content for, and review team members’ work related to, social media posts as well as attorney publications and events.
• Ensure Firm standards are met in all aspects of social media posts, including by not limited to posts on LinkedIn, X, Facebook, Instagram and YouTube.
• Create and maintain regular analytics reporting across website, social media and email marketing platforms; review performance results and share any observed takeaways that would contribute to improve engagement and campaign effectiveness.
• Utilize the Firm's various digital marketing technologies to learn the necessary technical skills.
• Conduct regular quality control checks of website content management system information and proactively seek ways to improve workflow and data quality.
• Work with team manager to review and beta test new technologies and processes.
• Help maintain written documentation and training materials for digital team processes.
• Communicate and enforce coding standards as well as the Firm’s writing and branding standards.
• Special project and duties as assigned.
   

Required Skills:

• Excellent organizational skills with outstanding attention to detail.
• Ability to prioritize multiple requests, work independently and work under time pressure.
• Excellent interpersonal, oral and written communication skills.
• Strong analytical mindset with the ability to interpret data and translate insights into recommendations.
   

Required Qualifications & Education:

• Bachelor's degree
• 2+ years of related, professional experience or equivalent marketing-related internship.
• Understand database design and usage.
• Experience with HTML, social media copywriting and digital analytics tools (e.g., website analytics, social media insights and email marketing performance metrics).
   

Preferred Qualifications & Education:

• Experience with Lexis-Nexis InterAction, Sitecore CMS software and email marketing software preferred.
• Experience with web analytics tools (e.g., Google Analytics or similar), social media analytics platforms and email campaign reporting tools preferred.
• Canva and/or Adobe Creative Cloud.
   

Physical Requirements:

• Ability to sit or stand for extended periods of time.
• Moderate or advanced keyboard usage

Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.

Below are the benefits we offer: comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with development disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact [email protected].

Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP’s privacy policies.