Digital Content Producer

KSNW-TV is looking for our next digital content Producer to help continue our strong momentum in delivering high-quality local news to the Wichita-Hutchinson market and beyond. Working in tandem with our entire news team, our next producer will develop a strong understanding of the dynamics of the digital news ecosystem in our market and strive to create compelling, destination content each and every day — while also working diligently to uphold the highest standards of journalism in order to help our news operation grow our footprint and maintain credibility with our readers and viewers.

We have an amazing, high-performing web team that works closely with each other. We are looking for the right person to join us!

Position Responsibilities:
 

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media
• Performs other duties as assigned

Requirements & Skills:
 

• Experience in digital content and journalism
• Capable of researching, interviewing, and writing original news articles
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML, CSS, Canva and Photoshop experience a plus

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